Within Latin America, which markets (outside of the obvious Brazil) are the biggest strategic priorities for you?

While Brazil naturally attracts much of the attention, our LatAm strategy is deliberately broader. Markets such as Mexico, Colombia, Peru, Chile and Argentina are key priorities for Spribe.

Each of these jurisdictions combines strong mobile penetration, a growing base of regulated or semi-regulated operators and players who are highly receptive to fast, real-time entertainment formats. 

Mexico, in particular, has matured into a stable, high-value market, while Colombia continues to serve as a regulatory benchmark for the region. Peru and Chile show strong momentum and Argentina’s provincial regulation model presents long-term opportunity despite its complexity. Together, these markets form a diversified growth base that reduces over-reliance on any single country.

Which operators are the best to work with in Latin America?

The most successful partnerships in LatAm are built with operators that combine strong local expertise with a long-term vision. We value partners who understand their player base deeply, invest in responsible growth, and are open to collaborative product and marketing initiatives.

In LatAm, the best operators are those that move quickly, embrace innovation and prioritize player experience over short-term gains. A strong local brand, solid compliance culture and the ability to activate products through marketing, CRM and community engagement are far more important than pure scale alone.

Given Aviator is a global product, how do you localize and tailor your product for each LatAm market?

Aviator is global by design, but it succeeds locally because of its adaptability. Localization for us goes far beyond language. We tailor bet limits, UI elements, communication style, and promotional mechanics to reflect local player behaviour and economic realities.

LatAm players, for example, are highly social and mobile-first, so features that enhance immediacy, clarity and shared experience resonate strongly. We also work closely with operators to align Aviator with local campaigns, sports moments and cultural touchpoints.

What have been the biggest challenges of scaling across LatAm?

The biggest challenge is fragmentation. Latin America is not a single market, but a collection of very different regulatory, economic, and cultural environments.

Payment infrastructure, regulation, player preferences, and operational maturity can vary significantly from one country to another. Scaling successfully requires flexibility, strong local partnerships, and the ability to adapt quickly.

Another challenge is managing rapid growth while maintaining consistency in quality, compliance, and player trust. We’ve addressed this by investing early in scalable technology, compliance processes, and regional expertise rather than taking a one-size-fits-all approach.

How are you preparing for Brazil’s next phase of regulation?

Brazil represents one of the most important long-term opportunities in global iGaming. We view regulation as a positive development that will bring clarity, stability and higher standards to the market. Spribe has been preparing by strengthening compliance frameworks, aligning product standards with regulatory expectations and working closely with licensed operators who are committed to sustainable growth.

We’re also focusing on responsible gaming, transparency and technical robustness – all areas that will be critical in a regulated Brazilian market. Our goal is not just to enter Brazil, but to build a durable, compliant presence there.

Finally, where do you see LatAm ranking in terms of GGR long term, compared to EMEA, North America and APAC?

While North America will remain significant, its growth is more fragmented and regulation-heavy. LatAm, by contrast, benefits from a young, mobile-native population, strong sports culture and increasing regulatory clarity across multiple markets.

As regulation matures and digital adoption continues to rise, LatAm’s contribution to global GGR will grow substantially. For Spribe, it is not just a high-growth region – it is a core pillar of our global strategy.