SiGMA Central Europe

Well, that's a wrap for us in Rome this year! Thanks to everyone who stopped by to meet the Global Gaming Insider team, and all those who took part in our Huddles too. There's the small matter of a show in Barcelona coming up, but that's not until 2026... Until then, arrivederci!

Almost time to say goodbye this week!

The show is winding to a close today but it's been a busy week in Rome.

Is it a bird, is it a plane? Nah just a shark. On the roof. As you do!

Karina Fomichova from Soft2Bet stopped by to meet the GGI team!

Play home and away at the Imagine Live stand!

🥊 Step into the ring with GR8 Tech x Lee McFarland Join a 15-minute boxing session with professional coach Lee McFarland right at the GR8 Tech Booth 5028-2.

Liverpool and Barcelona legend Luis Garcia takes the stage in Rome.

Big dawg!

Our Italian videographer thinks the wait was worth it!

The Uplatform gelato is proving unsurprisingly popular!

The UFC is in town! Alex Pereira and Diego Lopes make their entrance, flying in with Aviator.

Viktoriia Yefimenko, Comms Hub CEO, joins us on the Huddle. Stay tuned!

You can find anything in Rome... even a cookie monster and a polar bear. Oh, and our videographer Claudia Astorino too!

We stopped by Makeberry Affiliates!

Launching in Rome... EvenBet Spins!

A familiar face in our publications - Darran Ingretolli of IGA Group!

Ron Segev, Founding Partner of Segev LLP, stops by to give the Huddle a breakdown of all things Canadian gaming, covering Alberta, Ontario, prediction markets and sweepstakes.

Always good to see NYCE International Chairman Harmen Brenninkmeijer on the Huddle! Stay tuned for our post-show coverage, as Harmen tells us why he is concerned AI regulations will leave Europe lagging behind the US and China...

Softswiss is cooking something....

Boomerang Partners in action!

Day two! Rome is ready.

Global Gaming Insider closing out day one in the affiliate sector, with Eugene Ravdin of SEOBrothers!

Henk Wolff is the latest to join the Huddle! 🐺

NOWPayments CEO Kate Lifshits joins us on the Huddle!

There will, naturally, be extra attention on this SiGMA show as it's the first of its kind in Rome. But it has been a lively opening day in the Italian capital and there should be few complaints so far. Some more views from the floor...

IGA Group's Darran Ingretolli moderates the "Grey to Gold" panel.

Integrating responsible gaming and market productivity shouldn't work against each other.

More from Rome, including a surprise visitor. Is he looking for casino or sports betting traffic 🤔

Francesco Totti was in the house earlier courtesy of Betsson Group Affiliates! Here he is with our account manager William Aderele - who you can meet if you're at the show in Rome too.

The first SiGMA Central Europe event in action...

My new motor?

Always GR8 (Tech) to see Masha Meshkova!

Seva Lapin, Playson Deputy CEO, joined us for a Huddle in Rome! As always, keep your eyes peeled on our Huddle channels for that one...

Fresh prosciutto at the 888starz stand - watch out for the brand's Exhibitor Spotlight video, coming to the Huddle soon.

The long and winding walk at the Fiera Roma entrance. SiGMA Central Europe 2025 is in business!

Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes: A signed Luka Modric (football legend and AC Milan player) jersey, an Apple iPhone 17 Pro Max 256GB Deep Blue, Ray-Ban | Meta Wayfarer smart glasses and Apple AirPods Pro 3.

From November 4th to 6th, 2025, Boomerang Partners will participate in SiGMA Europe 2025 in Rome, one of the most important events in the world for the affiliate marketing and iGaming industry. The company’s booth 5046 G will be a focal point, thanks to the signature ‘Boomerang Arena’ concept.

Are you ready to meet the legend? Are you prepared to withstand his piercing gaze? Or perhaps someone exists who can challenge Kamaru in strength? (Yeah that bit's not gonna be me... lol)

N1 Partners is heading to SiGMA Central Europe 2025 charged with drive, precision and the spirit of being first — presenting its top offers, products and entering the final lap of the N1 Puzzle Promo before the grand finale...

All conference attendees are invited to experience RedCore Town at booth 1045 – a vibrant, large-scale showcase featuring the full lineup of the business group’s leading brands. This dynamic space offers a unique opportunity to explore how RedCore’s independent brands have united all the main сutting-edge solutions of the digital industry.

Leading an esteemed lineup of speakers at SiGMA Central Europe is Hon. Roberta Metsola, President of the European Parliament.

SiGMA is offering complimentary shuttle services between Rome's city centre and Fiera Roma. The service starts at 8:00 AM and runs on 3 different routes, with buses departing every 15 minutes. Route 1: Lungotevere Marzio (Fontana di Trevi area) → Viale Luigi Einaudi (Stazione Termini) → Anantara Hotel → Hilton Tree House → Hotel Ripa (Viale Trastevere 80) → Hotel IBIS → Fiera Roma. Route 2: Villa Zaccardi (Circ. Gianicolense) → H10 Portuense → B&B Fiumicino → Fiera Roma. Route 3: Metro Laurentina → Palazzo dello Sport → Holiday Inn → Marriott Park → Fiera Roma. The last return shuttle from Fiera Roma will depart at 7:00 PM.

As SiGMA Central Europe 2025 brings the global iGaming community to the Rome, excitement is mounting for a headline performance by the legendary Black Eyed Peas, to be joined by a special surprise guest. Presented by 1XBET, the exclusive New Empire private event promises an unforgettable night where music, mythology, and entertainment converge, taking place on 3rd November at the elegant Villa Miani.

On the evening of 5 November 2025, the iconic Auditorium della Conciliazione will set the stage for an extraordinary concert headlined by the legendary Plácido Domingo. Access to this performance is reserved for Premium and Platinum ticket holders at SiGMA Central Europe.

RedCore will be the driving force behind SiGMA Central Europe Summit. RedCore is a dynamic international business group born from PIN-UP Global’s evolution, dedicated to driving innovation across digital markets. Today, its portfolio includes brands that transform markets across fintech, martech/adtech, e-commerce, customer experience, communications, and regulatory technology sectors.

The International Association of Gaming Advisors (IAGA), a leading authority in the global gaming sector, will play a pivotal role in shaping the regulatory and compliance agenda at the upcoming SiGMA Central Europe Summit. IAGA will host two high-impact panels addressing the most pressing challenges facing the gaming and betting industries today.

SiGMA Central Europe is right around the corner, touching down in the Eternal City from Monday, 3 November, to Thursday, 6 November, 2025. This year marks the relocation of the flagship SiGMA event to its a new home base - Rome - marking a major expansion for the Central Europe edition of SiGMA. Registration, floor plans, and travel details are live on the official site. 📍Fiera Roma, Rome 🗓️3- 6 November 2025