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Allwyn North America CEO: Imagine having lottery products on Uber Eats?

Khalid Reede Jones joined Allwyn North America as the lottery organization’s new CEO in July, previously serving as Executive Director of the Virginia Lottery from April 2024 through May 2026.

12 min read
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Key Points
Reede Jones’ appointment as Allwyn North America CEO was first announced on June 3, succeeding former CEO Wayne Pickup
Under his leadership, the Virginia Lottery became one of the most visible iLottery markets across the US, while he celebrated employee satisfaction and projects like ‘innovation leave’
The new Allwyn North America CEO wants to expand outside of “traditional” thinking and offer lottery products on a grander scale

Having started as Allwyn North America CEO in July, how have you settled into the role and what’s been your early impression on the business? 

It's been quite incredible. We obviously have ambitions to be more active in the North American market, as far as lottery and other forms of gaming are concerned. One of the exciting parts to me is when I had my regulatory role, I impacted Virginia. Whereas here, I am now in this position to be helpful on both a national and international scale.  

I had a thesis for how I thought lottery and gaming should look like in North America… they agreed with that, brought me in and we're really committed to marshalling the resources to make that vision a reality. 

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khalid 2

Allwyn North America CEO: Imagine having lottery products on Uber Eats?

Khalid Reede Jones joined Allwyn North America as the lottery organization’s new CEO in July, previously serving as Executive Director of the Virginia Lottery from April 2024 through May 2026.

12 min read • • By Kirk Geller
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