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Devils

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The iGaming affiliate market in 2025: traffic requirements, GEO diversification and partnership models

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The iGaming affiliate market in 2025: traffic requirements, GEO diversification and partnership models

Danylo Diachenko, CBDO at Devils, reflects on the past year and shares his observations on key changes in the affiliate industry, approaches to partnerships and further market development.

5 min read • Jan 9 • By Rory Calland