MetaBet helps publishers unlock new value from their content and sports fans through automated, contextual betting product integrations. All of MetaBet's products - including Odds Comparison Tables and Interactive Bet Calculators - incorporate partner affiliate tracking URLs and deep link directly to sportsbook event pages. Founded in January 2019, the company is led by a management team with over 25 years’ experience delivering engaging consumer solutions at the intersection of sports and technology, for clients in the US and regulated betting markets overseas.