Advanced Casino Solutions (ACS) provides tools for casino partners to identify, engage, and manage communications with their customers. The company leverages extensive data, making 20-30 billion daily observations from mobile devices to accurately determine customer intent to visit a casino. ACS claims to identify 95% of the US population, offering insights into who visits casinos, their competitors, and shared customer demographics.
ACS offers over 200 demographic attributes for each identified individual, allowing casinos to tailor their marketing strategies effectively. As a fully integrated Demand-Side Platform (DSP), ACS executes omnichannel marketing campaigns targeted at these identified audiences. Additionally, the company provides attribution reporting to help partners measure the return on investment (ROI) of their marketing efforts.