FanRally is a technology company that provides a dynamic access layer for live events, enabling teams, venues, and casinos to manage access control effectively. Their platform allows for granular control over access based on various criteria such as seat location, event type, and loyalty tier, all in real time.
The company offers a white-label access automation solution specifically designed for casinos. This platform replaces traditional manual comp ticket workflows with a digital wallet experience that can be integrated into existing mobile applications or websites.
FanRally's system allows casinos to target offers based on loyalty tiers, player behaviour, or specific marketing campaigns. Additionally, it features real-time redemption tracking and reporting, which connects attendance data to revenue and engagement metrics.