Advertising Standards Authority

Legal & RegulatoryCasino+ 4 more

UK introduces AI monitoring system to detect gambling ads aimed at children

Operators or providers found breaching the rules may have to answer to the Gambling Commission.

1 min read • Jun 4 • By Megan Elswyth

Legal & RegulatoryMarketing+ 2 more

ASA rules on Oddschecker and Betway for social media posts

Complaints from University of Bristol researchers instigated an investigation into the posts.

3 min read • May 27 • By Megan Elswyth

Legal & RegulatoryiGaming+ 2 more

ASA reverses decision to uphold complaints against Ladbucks reward programme

The two complaints had originally argued the term ‘Ladbucks’ would strongly appeal to minors and those ineligible to take part in gambling activity, as well as breached BCAP and CAP Code.

2 min read • Apr 15 • By Kirk Geller

Legal & RegulatoryCasino+ 1 more

ASA outlines expanded oversight of online advertising in 2025 report

The regulator said it scanned nearly 60 million online ads and secured changes or removals for 22,383 promotions during the year, as it set out priorities including influencer transparency and protections for vulnerable people.

2 min read • Apr 15 • By Shaan Khan

Legal & RegulatoryCasino+ 1 more

ASA upholds ruling against Gecko Play social media ad

The regulator found the use of humour and analogy trivialised repeated gambling behaviour, despite the inclusion of responsible gambling messaging.

2 min read • Apr 8 • By Shaan Khan

Legal & RegulatoryAffiliate+ 3 more

Tip of the iceberg: Should betting tipsters be held to account?

From cherry-picked wins to questionable betting screenshots, social media tipsters are facing increased scrutiny after the Cheltenham Festival. As their influence continues to grow, the industry (and players) are asking whether stronger standards, or even regulation, may be needed.

6 min read • Mar 16 • By Jack Found

Legal & RegulatoryCasino+ 6 more

Are advertising standards ready for AI deepfakes?

The technology is already being used with terrifying ease by members of the public already, but how long is it until advertising standards have to rule against deepfakes being used in illegal campaigns?

5 min read • Dec 8 • By Megan Elswyth

Legal & RegulatoryMarketing+ 1 more

ASA labels Betway Lewis Hamilton ad 'irresponsible'

While not featuring Hamilton's face, his name and likeness was deemed to be appealing to under-18s.

3 min read • Dec 3 • By Beth Turner

Legal & RegulatoryeSports+ 2 more

ASA deems Midnite Son Heung-min ad 'irresponsible'

The inclusion of the former Tottenham Hotspur player in the X post was deemed to be appealing to under-18s.

3 min read • Nov 26 • By Beth Turner

Responsible GamblingLegal & Regulatory+ 5 more

ASA upholds ruling against game developers on loot box disclosures

ASA has upheld rulings against Kabam Games, Hutch Games and Nexters Global after finding that their app store listings failed to clearly disclose the presence of loot boxes.

3 min read • Nov 19 • By Jack Found