Advertising Standards Authority

Legal & RegulatoryCasino+ 4 more

UK introduces AI monitoring system to detect gambling ads aimed at children

Operators or providers found breaching the rules may have to answer to the Gambling Commission.

1 min read • Jun 4 • By Megan Elswyth

Legal & RegulatoryMarketing+ 2 more

ASA rules on Oddschecker and Betway for social media posts

Complaints from University of Bristol researchers instigated an investigation into the posts.

3 min read • May 27 • By Megan Elswyth

Legal & RegulatoryiGaming+ 2 more

ASA reverses decision to uphold complaints against Ladbucks reward programme

The two complaints had originally argued the term ‘Ladbucks’ would strongly appeal to minors and those ineligible to take part in gambling activity, as well as breached BCAP and CAP Code.

2 min read • Apr 15 • By Kirk Geller

Legal & RegulatoryCasino+ 1 more

ASA outlines expanded oversight of online advertising in 2025 report

The regulator said it scanned nearly 60 million online ads and secured changes or removals for 22,383 promotions during the year, as it set out priorities including influencer transparency and protections for vulnerable people.

2 min read • Apr 15 • By Shaan Khan

Legal & RegulatoryCasino+ 1 more

ASA upholds ruling against Gecko Play social media ad

The regulator found the use of humour and analogy trivialised repeated gambling behaviour, despite the inclusion of responsible gambling messaging.

2 min read • Apr 8 • By Shaan Khan