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Digital Product of the Year 2025

We present to you the 2025 Shortlist for the Digital Product of the Year award.

digital product
digital product

IGT PlayDigital - Engagement Platform - IGT PlayDigital’s revolutionary Engagement Platform gives operators everything they need to engage, retain, and reward players - all through a single integration. The suite of tools and services are game-agnostic - they can be deployed across proprietary games and any aggregated content on IGT’s platform, regardless of provider or RTP. Highlights of the data-driven Engagement Platform include its Player Hub, which features personalized game content and its Prize Engine, which features personalized promotions, cash drops, free rounds, leaderboards, prize draws and more.

Fast Track - Fast Track CRM - Fast Track’s CRM comes with a pre-built Singularity Model - the industry’s first true 1:1 engagement engine. It uses real-time data and machine learning to deliver the right message, reward, timing and channel for every player - automatically. Built from scratch to support AI-led operations, Singularity eliminates manual campaign work and scales personalization effortlessly. With over 180 operators across the Americas and beyond already using it, Singularity is redefining what CRM can achieve in iGaming.

SPRIBE - Aviator - SPRIBE’s flagship game, Aviator, is the world’s most popular crash game with over 350,000 bets placed every minute by over 50 million active users across 5,000 operators worldwide. Aviator experienced significant growth, with a 54% increase in Monthly Active Players over the past year and it recorded 90,000,000,000 bets so far this year. Its exciting gameplay includes social elements that allow players to connect, which establishes Aviator as a top choice for Gen Z and Millennials.

EveryMatrix - SlotMatrix - 2024/25 was a breakthrough for EveryMatrix’s casino games aggregation platform, SlotMatrix, in the US - winning its first aggregation partner with betPARX across multiple regulated iGaming states. As a result, BetPARX now offers its customers exclusive EveryMatrix games, including newly acquired Fantasma Games, plus best-performing, third-party live casino and slots content. EveryMatrix was also the first supplier to launch Evolution’s One Stop Shop in the US. This year, SlotMatrix content was integrated with Delaware North in WV and with Boyd Interactive in NJ.

SOFTSWISS - SOFTSWISS Game Aggregator - The SOFTSWISS Game Aggregator is one of the largest content hubs in the industry with: 30,000+ exclusive games from 300+ providers; 1,300 brands onboard, including Stake.com, BitStarz, Blaze, and 1Win. Milestones for the Game Aggregator for 2024-25 include: certified in Brazil and Peru; new LatAm clients (such as NSX, Cactus Gaming, Brazino, Aposta Ganha, BingoEmCasa); 25 new game provider partnerships (Betgames, PoggiPlay, Galaxsys, JDB, Ready Playgame, TaDa Gaming, 100HP Gaming, Tornado Games).

Big Time Gaming - Millionaire Megaways - The game transports players to the high-stakes excitement of the iconic Who Wants to be a Millionaire? TV quiz show, where endless possibilities await with every spin. Features include: 72,310x max win; 6x7 grid; ground-breaking Megaways™ mechanic; Dual Reactions™; unlimited win multiplier potential; Hot Seat Free Spins Gamble; prize ladder; Free Spins; Bonus Buy. Stats from Jun ‘24 - Mar ‘25 include: 246% player growth; 333% bet growth; 1,254% wager growth; 2,097% GGR growth; 333% game round growth; 115% operator growth.

PayNearMe - PayNearMe platform - PayNearMe has a proven track record of simplifying payments and solving the full spectrum of payment challenges for many of the largest iGaming and sports betting operators in the US. Its all-in-one platform integrates the deposit and payout methods players want with fraud prevention, configurable logic and advanced analytics that help operators control their payment strategy. The platform boasts a first-of-its-kind framework that optimizes the payment journey, automates complex workflows and eliminates hidden costs. 

BetConstruct - The Last Battle Universe - BetConstruct’s The Last Battle Universe is the industry’s first B2B loyalty system, tailored specifically for BetConstruct’s partners rather than players, setting a groundbreaking standard in the online space. Its innovative seven-tier “planet-themed” progression system (from Mercury to Jupiter) offers transparent, gamified rewards that scale with partner engagement, helping reduce operating costs and deepen business relationships. The system offers benefits such as 100% setup fee reimbursement, sportsbook and casino commission rebates, free promotion bundles, DevPro trials.

Playtech - Breaking Bad™: Collect’Em & Link™ - This innovative slot, inspired by the hit TV show, features engaging mechanics like the Heisenberg Collect & Link™ feature, an innovation on Playtech’s Cash Collect™ feature, as well as original score and rich artwork of the show’s iconic characters. The game is live with 10 US licensees across 30 brands such as DraftKings, bet365 and BetMGM. It has shown a strong performance since its release. By the end of Q1 2025, it had contributed to 13% of Overall Slot & RNG Bet volumes and 16% of Overall Slots & RNG GGR, and consistently ranked within Playtech’s top 5 titles in the United States.

TrafficGuard - TrafficGuard Search - TrafficGuard for Google Search protects ads campaigns from click fraud by detecting and blocking invalid traffic in real time. It protects over 70 operators globally, covering $1bn in ad spend. In the US, TrafficGuard has partnered with industry giants like DraftKings, FanDuel and Caesars, tailoring its Search solution to their high-stakes markets. For DraftKings, TrafficGuards’ solution slashed invalid traffic by 75% on acquisition campaigns while FanDuel saw a 20% budget efficiency boost, and Caesars reduced fraudulent clicks by 85% in key regions.