What aspects of Kambi’s sportsbook solution are suitable for Tribal operators, and how can it be customized for retail vs online play?

Kambi’s sportsbook is well-suited to Tribal operators because it combines a fully managed, end-to-end solution with the flexibility to tailor the product to each Tribe’s specific market, player base and long-term strategy. Our Turnkey Sportsbook is built for speed, scale and success, delivering AI-powered trading, advanced risk management, a leading product and full regulatory compliance from day one.

Just as importantly, the solution is open and flexible, allowing Tribes to customize both retail and online experiences. On the retail side, that can include tailored betting menus, localized content and venue-specific kiosk or over-the-counter setups. Online, operators can adapt the front-end, promotions and content to reflect their brand while benefiting from Kambi’s global liquidity and network scale.

What key factors does Kambi consider prior to selecting or approaching Tribal partners?

Kambi takes a consultative, partnership-first approach when working with Tribal operators, recognizing that every Tribe has its own structure, priorities and long-term business objectives. Rather than offering a one-size-fits-all solution, we focus on understanding each partner’s strategic goals, the communities that rely on them, market dynamics and existing operations before recommending the right sportsbook setup.

Key factors include the Tribe’s overall gaming strategy, whether their focus is on retail, online or a combination of both, the competitive landscape of the jurisdiction they’re in and how sports betting fits alongside their broader casino and hospitality offering. We also look at operational preferences, brand positioning and the level of control the operator is seeking.
This approach ensures that each Tribal partner receives a solution aligned with their commercial goals, whether that means launching quickly with a fully managed sportsbook or adopting a more tailored approach that evolves over time.

Prior to its 2026 Tribal sports betting report, which trends did Kambi find to be most prominent during the previous year, whether in turnover growth, player engagement, etc?

In last year’s report, one of the most prominent trends we discovered was the growing importance of loyalty integration and database-driven engagement. Tribal operators are increasingly using sports betting not just as a standalone offering, but as a way to attract younger audiences, build their databases and create cross-sell opportunities across the wider casino floor. This was evident from our partner, Potawatomi, who saw large increases in total rewards members, property visits and monthly visits per member after launching their sportsbook. Additionally, they recorded a 14% increase in food and beverage activity across their property. 

That engagement continues to be translated into strong year-over-year growth. Operators that migrated to Kambi from other suppliers saw improved hold and overall sportsbook profitability, and experienced increases in both turnover and margins. These findings set the foundation for this year’s report, where we take a deeper look at how loyalty integration, player behavior and supplier performance are shaping the next phase of Tribal sports betting growth.

Has working with Tribes helped influence Kambi’s product development, including from a cultural sensitivity or regulatory compliance perspective?

Tribal gaming operates within a unique regulatory and cultural framework, so it’s essential to work closely with each partner to ensure the sportsbook reflects their values, governance structures and community priorities.

From a product perspective, that has meant placing a strong focus on flexibility, particularly in retail environments where each property can have a different layout, customer profile and operational approach. It also reinforces the importance of robust compliance, as Tribal gaming often involves multiple layers of regulation and oversight. More broadly, these partnerships have strengthened our consultative approach, ensuring we listen closely to each Tribe’s needs and deliver a solution that aligns with both their regulatory requirements and cultural considerations

What are Kambi’s plans for expansion in Tribal gaming?

Kambi sees Tribal gaming as a key part of the long-term growth of regulated sports betting in North America, and our strategy is centered on building strong, sustainable partnerships rather than pursuing rapid, short-term expansion. We’ve already partnered with a wide range of Tribal operators across multiple states, delivering retail, online and multi-channel solutions tailored to each Tribe’s goals and regulatory environment.

Going forward, our focus is on continuing to work with Tribal partners who want to maintain control of their brand and customer relationships, while leveraging Kambi’s technology, trading expertise and global network. Just as important is helping Tribes stay informed as the market evolves. We work closely with partners to share performance data, market insights and best practices from across our global network, ensuring they are well positioned to capitalize on major sporting events, new trends and regulatory developments.