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KPMG: Why gaming remains in a ‘trial and error’ phase with AI

KPMG US Gaming Leader and Las Vegas Managing Partner Rick Arpin discusses the organization’s recent State of AI in Gaming 2026 report, and where entities can most improve in adoption.

Trial and error
Trial and error

In April 2026, KPMG collaborated with the University of Nevada, Las Vegas (UNLV)’s International Gaming Institute, as well as its AI Research Hub, to release The State of AI in Gaming 2026 report. The report tracks how artificial intelligence continues to shape the industry – and we asked Rick Arpin all about it. 

What were the most notable or insightful findings for KPMG within the State of AI report? 

From our firm’s perspective, we were very interested to see what operators and suppliers said about where they were in adoption. What we found was certainly an eagerness to leverage AI and some decent adoption from a trial-and-error perspective. But we also found the industry is behind other(s) in their adoption, in particular the land-based operators, who were behind the suppliers and online operators in terms of how much they’ve adopted AI. We can talk about why that might be, what we saw in the study and what we know about the background conditions of that, but those were certainly the first ones that jumped out.

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