Responsibility for detecting and addressing gambling problems is not distributed appropriately among major stakeholders. In most jurisdictions, each individual operator is tasked with assessing a player’s risk. The problem is that they must do this without having a complete picture of players’ activity across other operators. Operators use different AML/KYC, payments and player-management systems, as well as risk-detection algorithms. Whether internally developed or purchased from a vendor, all the data is siloed.

As a result, a player deemed high risk by one operator can easily be seen as low risk by another. No operator has the complete view that would truly determine risk. There is, at minimum, a perceived conflict of interest for gambling companies in balancing the imperative to maximize revenue and minimize harm. Many players and the general public are losing trust in the industry.