Is chasing trends a marketing fundamental or faux pas?
Steven Valentine, Comtrade Gaming’s Chief Commercial Officer, joins Global Gaming Insider to discuss AI and why success in today’s industry is not about chasing every new content trend...
How is Comtrade Gaming’s strategy developing in 2026 – have there been any major pivots or is it more about consistency?
From my perspective as CCO, 2026 isn’t about a dramatic strategic change for Comtrade Gaming, it’s about disciplined execution of a strategy we’ve been refining over several years. We’ve always positioned ourselves as a premium platform and technology provider rather than trying to be everything to everyone, and that hasn’t changed.
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