Matt Smith: How Ainsworth can become the 'easy-to-work-with' gaming supplier
Global Gaming Insider’s Kirk Geller speaks with Ainsworth’s new VP of Marketing & Product Strategy, Matt Smith, exploring plans to extend the supplier’s presence in North America.
Following your appointment in late April, how have you found your settling in period at Ainsworth?
The first three or four weeks, I was basically drinking from a fire hose! I was in discovery mode. In my past experience, I worked on the vendor side at IGT for eight years – and there’s a huge difference going from a big company to a smaller company like Ainsworth. A lot of the resources you can take for granted at IGT, because you come over to Ainsworth and there’s less people who are wearing multiple hats. The communication is not as structured as it was at IGT. There’s good and bad to that.
The good thing is you can act and respond quicker and be nimbler compared to a bigger company like IGT, where there’s a lot more bureaucracy and more hoops you have to jump through. But, at the same time, documentation of information was the hardest part for me. Working through all of the manual processes has been my focus for the first three or four weeks. Now that I’m starting to understand that, I’m finally able to jump into the roadmap planning for 2027, and I also feel really confident in the releases we have scheduled for the remainder of this year.
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