Ivory Kelly: Why it 'almost feels illegal' for prediction markets to exist

Global Gaming Insider is joined by Ivory Kelly, Founder & CEO of the Tribal Council for Responsible Gaming (TCRG). We discuss the best strategies to deal with problem gambling behavior, as well as which threats are most prominent to Tribes.

Ivory Kelly GGI July
Ivory Kelly GGI July

What practices are being used tocombat problem gambling in 2026, and which have you found to be most effective at the Tribal level? 

In 2026, the biggest tool and resource used to combat problem gambling continues to be the self-exclusion program that many Tribes, as well as commercial operators, utilize with the patron. Even though they’re within the industry, vendors, Tribes and commercial gaming operators are starting to expand upon those resources when it comes to problem gambling, and what we can do inside and outside the casino. Certain operations now apply responsible gambling ambassadors on the gaming floor, not necessarily to go up to patrons and identify them as someone having an issue, but to spark up a conversation and see if that patron may need assistance. 

A patron can sit down and have a conversation with someone who is better trained to navigate them through their problem gambling, or help them identify what resources are best for them. Other things that we’re starting to see come up, but not necessarily widely implemented yet, are safe wallets where you can set a betting limit. I don’t know if that’s going to take place here in the US as much as it does in other parts of the world, but I think that’s a unique identifying tool. Something else I’m curious about is how AI can be applied here and what those metrics actually look like, when it comes to identifying someone who may have a problem gambling habit. 

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