Africa is increasingly recognised as an emerging gaming region, driven by improving connectivity, digital adoption and favourable demographics. However, regulatory maturity varies across the continent, with some markets still developing frameworks while others move towards stronger oversight.

As a starting point, Kenya falls into the latter category, having recently introduced its most comprehensive gambling framework to date, reshaping licensing requirements through higher fees, increased capital requirements and stronger compliance obligations. Meanwhile, South Africa’s proposed 20% gross gaming revenue (GGR) tax on online gambling has raised concerns over its potential impact on the country’s already significant illegal betting market. Lawmakers are also considering tighter advertising controls and stronger enforcement against unlicensed operators. It’s all to play for right now.