Sportsbook Supplier of the Year 2026

Sportradar - Sportradar continued to strengthen its position as a leading sportsbook supplier through unmatched scale, premium content, and AI-powered innovation. Following the acquisition of IMG Arena, it expanded its rights portfolio by 70+ rights holders, adding approximately 38,000 official data events and 29,000 streaming events annually across 14 sports. Sportradar now supports 800+ sportsbook operators, covers more than one million events across 85+ sports, delivers over 10 billion odds changes annually, and manages approximately $45bn in betting turnover each year. The company’s Alpha Odds and Managed Trading Services help operators optimize pricing, trading, risk management, and profitability. It also leads in micro-betting and live content through its AudioVisual platform, which delivers more than 650,000 live events annually across 21 sports.

Kambi - Kambi continued to strengthen its position as the sportsbook supplier of choice for major operators through significant commercial partnerships and continued product innovation. During the past 12 months, the company launched with Ontario Lottery & Gaming Corporation across its online offering and 10,000 retail locations, while also securing agreements with the Atlantic Lottery Corporation and British Columbia Lottery Corporation, extending its reach across seven Canadian provinces. Kambi also expanded across LatAm through partnerships including RedCap and Pickwin, while its AI-powered trading technology now accounts for 60% of bets across its network. Independent testing by Bettormetrics ranked Kambi ahead of all US-facing sportsbooks for uptime during major events (including March Madness and the FIFA World Cup), supported by annual liquidity of $17bn.

OpenBet - OpenBet remains the leading third-party sportsbook technology supplier across North America, powering more operators than any other independent platform. During the past year, the company supported 22 World Lottery Association members, 200+ customers, and 100+ sportsbooks using SportCast's BetBuilder technology. OpenBet maintained 100% uptime during Super Bowl LX, while OpenBet Locator successfully supported operators throughout March Madness and processed 9.6 million geolocation checks during the year. The continued growth of NFL betting was reflected in player props, with their share of BetBuilder increasing from 11.3% in 2023 to 29.7% in 2026, a 162% increase. OpenBet also introduced Trending BetBuilder and enhanced its Neccton responsible gaming platform with AI-assisted decision-making, reinforcing its continued investment in sportsbook innovation.

FIRST.bet - FIRST continued its rapid growth across LatAm, becoming one of the region's fastest-growing specialist sportsbook providers. Major operators including Apuesta Total, Cactus Gaming, Pixbet, OIG Group, 10Bet, and Loteka selected FIRST, with many migrating from established Tier 1 sportsbook suppliers. These migrations demonstrate measurable improvements in player experience, operational performance and retention. FIRST’s SportOS platform enables operators to build fully bespoke front ends while FIRST manages pricing, trading, settlements, and sportsbook logic. The supplier is also integrated with leading PAM providers including Playtech, Pragmatic Solutions, BetConstruct, EveryMatrix, SoftSwiss, and Digitain. Several of these platforms offer their own sportsbooks, yet still integrate FIRST's technology, providing one of the strongest endorsements of its product, flexibility and service.

BETBY - BETBY delivered another year of exceptional growth, increasing players by 20.95%, turnover by 50.02%, GGR by 80.80%, and bets by 20.83%. The supplier introduced several industry-first innovations, including ChessFeed, the first live chess betting feed, AI-powered Betting Tips, and localized products such as eVaquejada for the Brazilian market. The company also expanded its AI ecosystem with personalized recommendations, churn prediction models, and automated market creation, while strengthening distribution across Latin America through partnerships including Mobadoo, Elantil, Calimaco, Saba Sports, Broadway Platform, and Satoshi Gaming Group.

TxODDS - TXODDS transformed US college sports betting over the past 12 months through TxSCORES. Bypassing delayed media data, it deploys a unique 1:1 scout-to-analyst model, pairing in-stadium scouts with Chicago analysts to deliver live, human-verified data. Across 927 FBS football games, TXODDS achieved 98.24% uptime for score accuracy, possession, and game status, while maintaining end-play speeds of under three seconds, allowing operators to keep markets open longer. In basketball, it expanded coverage to more than 4,600 college games, representing 74% of all Division I matchups. During March 2025, the company also introduced live player props on points into every stadium scout's workflow. Delivered via TxFUSION ODDS, its zero-latency feed supported live trading, micro markets, and SGPs at peak handle without data loss.

Altenar - Altenar continued its commercial growth through more than 60 brand launches and 30 new operator partnerships worldwide. The supplier strengthened its North American presence after receiving regulatory approval in Alberta, while continuing to expand across Latin America through strategic partnerships including Logrand and Greentube. It also joined CIBELAE - the leading Ibero-American organisation representing state lotteries and regulated gaming operators. Innovation remained a key focus, with seven major product releases including the World Cup Lobby, Market Bundles, Bet Cards, and Tipster Module. Altenar also continued expanding across regulated markets worldwide, reinforcing its reputation for delivering flexible sportsbook solutions tailored to local operator requirements. 

Genius Sports - Genius Sports continued to strengthen its position as one of the leading sportsbook suppliers, serving more than 300 sportsbooks, including FanDuel, DraftKings, Fanatics, BetMGM, and Caliente. Through official partnerships with the NFL, Brazilian Serie A, the Premier League, and more than 400 sports organizations, the company delivers premium data, streaming, and trading technology to operators worldwide. In the past 12 months, the company introduced Edge, its automated profit optimization software, which contributed to a 166% YoY increase in customers, 7% higher operator profit margins, and a 368% increase in bets processed. Meanwhile, BetVision, the interactive live NFL streaming product, is a first-of-its-kind mobile betting innovation that is taking the US market by storm. It transforms the smartphone from a passive viewing screen into an active, two-way betting environment.

Playtech Sports - Playtech Sports continued expanding across Latin America through successful launches with Brasil Bet, Sportium Panama, Versus Mexico, and Caliente Peru, reinforcing its strength in adapting to diverse regulatory environments in key markets and delivering tailored solutions that empower operators to grow and compete effectively. Its fully integrated omnichannel sportsbook enables operators to connect retail and digital channels through a single wallet and unified player experience, helping improve engagement, conversion, and retention. Combining a scalable platform with localized deployment and a comprehensive feature set, Playtech Sports has continued to deliver tailored sportsbook solutions for operators across the Americas.

BetConstruct AI - BetConstruct AI continues to strengthen its position as a leading sportsbook supplier by combining a highly configurable platform with a strategic focus on emerging regulated markets across the Americas. Designed to give operators maximum autonomy, its sportsbook solution enables partners to tailor events, odds, markets, margins, and risk management while delivering more than 140,000 pre-match events and 90,000 live matches each month across 20+ languages. During the past year, BetConstruct AI reinforced its commitment to Latin America through a strategic partnership with Oddsgate, integrating localized solutions for the newly regulated Brazilian market, including PIX payments, Portuguese-language support, and compliance expertise. Together, these innovations continue to provide operators with the flexibility, localization, and technology needed to succeed in one of the industry's fastest-growing regions.