The floor is set: The American Gaming Association previews G2E
Maureen Beddis, SVP, Membership and Events at the American Gaming Association, looks ahead to another promising G2E.
As the summer winds down, the American Gaming Association is looking forward to G2E 2026: the premier event that brings together the people, products, insights and innovations that are shaping the future of the gaming industry.
Last year we celebrated our expo’s 25th anniversary. This year, we will supercharge the conversation about the next 25 years of gaming success.
Innovation has always been central to G2E. This year’s conference floor will showcase what is transforming gaming. From the newest slot designs to regulatory innovations and technologies, attendees will have the opportunity to experience firsthand the innovations that are redefining how operators engage customers, improve efficiencies, and prepare for the future.
Show spaces are specifically designed to maximize the experience for attendees. The Meeting Zone offers a convenient setting to conduct business. The Networking Lounge provides opportunities to connect with colleagues from across the industry. Our Media Zone remains the central hub for journalists covering the latest news from G2E. The New Exhibitor Zone will allow those to easily connect with first and second-time exhibitors.
This year, however, we are introducing a new addition to the show floor: the Business and Tech Zone. This dedicated space is to showcase and connect the innovators that support the full spectrum of gaming.From marketing and loyalty programs to cybersecurity or to workforce technologies, the space will facilitate discussions and sessions that foster new connections that will continue to shape the future.
The conversations happening on stage will be just as important as those taking place across the exhibit hall. This year’s keynotes will bring together industry leading CEOs to discuss the trends shaping the industry’s future – from the continued evolution of integrated resorts and expanded entertainment offerings to the growing convergence of gaming and technology. Attendees will also hear discussions on prediction markets as well as a conversation focused on resilience in an increasingly dynamic environment.
This year, we will supercharge the conversation about the next 25 years of gaming success
Those discussions will continue throughout our education program, which features more than 100 sessions and over 300 speakers – many of whom will be making their G2E debut – and representing every corner of the gaming ecosystem. Alongside the core education tracks on regulation, tribal gaming, and responsibility, we’re introducing new content on digital technologies, lottery, emerging gaming frontiers, visionary leadership, and investments and startups. Whether you’re looking for practical operational insights or strategic perspectives on where the industry is headed, this year’s program offers something for every attendee.
Recognizing that schedules don’t always allow for a full week at the show, G2E also offers One-Day Education Passes. Each day is organized around the following themes, making it easy for attendees to build an experience that aligns with their interests and priorities.
• Monday, September 28: Digital Technologies, Marketing, New Gaming Frontiers, Traditional Gaming
• Tuesday, September 29: Global Gaming, Lottery, Total Property Experience
• Wednesday, September 30: Payments, Responsible Gaming, Sports Betting
Whether you’re joining us for one day or the entire week, you’ll have access to high-quality educational content tailored to help you make the most of your time.
Finally, we are thrilled to feature the return of the G2E Dealer Championship. After an incredible inaugural competition last year, we’re expanding the championship to welcome dealers from across all North America, including the United States, Canada and Mexico. Dealers are at the heart of the casino experience, creating memorable moments for guests every day, and this competition celebrates the exceptional talent and professionalism they bring to the industry and our guests. Last year, Elleonor Hoffman from Graton Resort reigned best dealer, and we’re excited to welcome her back this year to crown the next champion.
The future of gaming is being shaped every day – and there’s no better place to be part of that future than G2E. We look forward to welcoming 20,000+ attendees from around the world for another week of learning, collaboration and innovation!