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Relax Gaming CEO Q&A: 15-year journey, AI and what comes next

Global Gaming Insider speaks with Relax Gaming CEO Martin Stålros about the company’s 15-year journey, as well as his vision for Relax’s next phase.

Relax gaming mag october
Relax gaming mag october

You joined Relax Gaming over a decade ago, when the business had around 30 employees. How has Relax’s strategy evolved as the business has grown?

When I joined Relax Gaming, the company’s core strength was our technical capability – and still is today. During our biggest growth phase, we intentionally became a little more silo-driven because it allowed us to scale quickly across different areas of the business.

Now, as we look ahead to our next strategy cycle, our focus is to connect all of our verticals into one easy-to-work-with solution. It all comes back to those technical foundations we built early on. Today, through a single integration, operators can access our own games, plus more than 7,000 titles through our aggregation platform, as well as our jackpot products and tools like Relax Vantage.

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