Keith Whyte: How to market solutions for gambling harm
Keith Whyte, Safer Gambling Strategies Founder & CEO, and Global Gaming Insider contributor, analyzes the complexities of marketing initiatives for gambling-harm tools.
We have developed a growing number of useful tools to help people who are struggling with gambling, but they are too often promoted individually, rather than as parts of a larger solution.
I believe we should market a bundle of gambling-harm tools together, while keeping each app, service or intervention completely separate and distinct.