Did SPRIBE notice a great contrast between ICE’s first year in Barcelona and its previous editions held in London? 

ICE’s first year in Barcelona definitely felt different, and in a positive way. The new venue brought a fresh atmosphere, more space for innovation and a noticeably stronger international crowd. London was iconic, but Barcelona gave the event a modern, energetic feel that aligned well with the evolution of our industry.  

We also saw a shift in attendee behaviour - more interest in emerging formats, more conversations around player experience and technology and a broader mix of operators from high-growth regions. For SPRIBE, the event offered a perfect setting to showcase our interactive and social-first products. The change of location ultimately elevated the event and attracted an audience that was even more open to new ideas and next-generation concepts. 

What can consumers expect from SPRIBE's booth for ICE 2026, including games or activations set to be featured? 

For ICE 2026, visitors can expect SPRIBE to deliver an even more dynamic and immersive booth experience. We’re introducing several new multiplayer and instant-action formats that build on the success of Aviator, along with deeper social features and fresh skill-influenced mechanics. We want the booth to feel like a live entertainment space - energetic, interactive and full of movement.  

Our team is also preparing hands-on demo zones, behind-the-scenes tech showcases and community-driven activations that highlight the “instant, social, simple” philosophy behind our games. As always, we aim to create a space where operators can truly feel the product, not just see it. ICE is the perfect stage for that, and 2026 will be our most ambitious setup yet. 

Is there specific feedback SPRIBE is hoping to take away from ICE 2026, especially coming off the G2E conference in Las Vegas? 

Coming off G2E, where we saw strong enthusiasm for fast, social and mobile-first formats, we’re hoping ICE 2026 will give us even more insight into how different regions are adapting to next-generation entertainment. We’re particularly interested in operator feedback on multiplayer engagement, session length trends, and how players respond to hybrid game formats that blend simplicity with strategic depth.  

ICE also allows us to gather input on localisation needs, compliance expectations and emerging market preferences. This feedback is incredibly important as SPRIBE continues expanding globally. Our goal is to leave the show with a clear understanding of what operators need right now - and what players are likely to expect in the next 12 months. ICE is the ideal environment to validate product directions for 2026. 

Who are you hoping to interact with at events such as ICE, and how does the conference help forge new collaborations in gaming? 

Events like ICE bring together exactly the audience we want to engage with: operators, distributors, aggregators, regulators and emerging technology partners from every major region. The diversity of attendees makes the event uniquely valuable. For SPRIBE, it’s an opportunity to sit down with long-term partners, explore new collaborations and connect with operators entering high-growth markets where crash and multiplayer games are gaining momentum.  

ICE also creates space for deeper strategic conversations – beyond product demos – about regulation, responsible gaming, payment ecosystems and player trends. These interactions often lead to future partnerships or co-developed initiatives. Ultimately, the conference helps us understand not only where the market is today, but how we can contribute to shaping where it goes next. 

What was SPRIBE able to learn from shows attended in 2025, and how will these lessons be integrated within its 2026 exhibit? 

Shows throughout 2025 taught us a great deal about how audiences engage with emerging formats and what operators prioritize in an increasingly competitive landscape. We saw strong interest in social-driven gameplay, lighter onboarding and experiences that feel more like entertainment than traditional gaming. We also learned that operators value transparency –both in mechanics and in how games communicate outcomes to players.  

For 2026, we’re incorporating these insights into our booth by creating more interactive spaces, clearer product storytelling and hands-on areas where visitors can experience the emotional highs of our games in real time. Our 2026 exhibit is built around one idea: let people feel the energy, not just hear about it. This approach comes directly from what we learned throughout the past year.