BetConstruct AI has appointed Lena Yasir as its new CEO, bringing more than 20 years of B2B iGaming experience spanning commercial strategy, international expansion and team development across regulated and emerging markets.
Her career includes senior roles at Ongame Network, Evolution Gaming and Play'n Go, where she served as Head of Commercial. Most recently, she was CCO at Arrise powering Pragmatic Play, a position she held from May 2023.
Prior to that, she spent nearly five years at Pragmatic Play as Vice President, having joined the supplier in 2018.
Yasir said: "BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time."
In her new role, Yasir will focus on accelerating global revenue growth, driving innovation and strengthening partnerships across the iGaming ecosystem.
According to the company, her appointment marks a new chapter for BetConstruct AI as it continues to expand its presence in the global B2B iGaming technology sector.
Yasir joins the company as BetConstruct AI expands its product offering. Earlier this year, co-founder Vigen Badalyan used the Harmony Choice event in Barcelona to unveil Choice Gaming, a game development studio built around operator ownership of content, and Kiss AI Live Casino, which the company described as the industry's first AI-first live casino software.
Earlier this year, CreedRoomz partnered with football legend Ronaldinho, who visited the company's headquarters in Yerevan to discuss future projects and product development.
Yasir holds a Bachelor of Engineering in Electrical and Software Engineering from McGill University, earned in 2002
