Kambi Group plc has agreed a partnership to supply its proprietary player account management platform to the Mandan, Hidatsa and Arikara (MHA) Nation's 4 Bears Casino & Lodge in New Town, North Dakota.
The agreement will allow the operator to launch mobile sports betting across the reservation for the first time.
The deal builds on the on-property sportsbook Kambi launched with 4 Bears Casino & Lodge in March. Kambi's player account management (PAM) provides the account-based technology infrastructure needed to support player onboarding, identity verification and payments, enabling operators to run their own sports betting operations.
The agreement is Kambi's first commercial PAM partnership since it acquired the PAM source code in November 2025. It gives the company the ability to offer operators a combined turnkey sportsbook and PAM solution in addition to its existing sportsbook services.
Werner Becher, CEO of Kambi Group, said: "We are pleased to expand our partnership with the MHA Nation and 4 Bears Casino & Lodge following the launch of their on-property sportsbook earlier this year. The addition of Kambi's PAM solution will support the next phase of their sports betting journey, enabling an engaging reservation-wide mobile experience while giving the operator greater control across the player lifecycle."
Patrick Packineau, General Manager of 4 Bears Casino & Lodge, said: "Kambi has already proven to be an excellent partner for 4 Bears Casino & Lodge and we are pleased to build on that momentum with the integration of Kambi's PAM and launch of reservation-wide mobile sports betting.
"Kambi's PAM solution gives us the technology foundation to provide guests with a convenient account-based experience while supporting our long-term ambitions for sports betting growth."
Kambi has established itself as a sportsbook technology provider to a number of tribal operators across North America, with the 4 Bears agreement extending its offering beyond sportsbook services into account management infrastructure.
Kambi recently signed a sportsbook agreement with Pure Casino ahead of Alberta's regulated online gambling market launch
