BetGoodwin’s owners are considering a London stock-market listing that could value the UK online betting and casino operator at about £80m ($107m).
Reports indicate that BetGoodwin CEO Julian Head and COO Ben Head, his son, have been working with investment bank Allenby Capital on a possible initial public offering. City sources told the broadcaster that the timing is unclear and there is no guarantee a flotation will proceed.
The potential listing would be on AIM, the London Stock Exchange’s market for smaller companies. One source told Sky that, if the transaction went ahead, the owners might sell roughly 20% of their holding.
BetGoodwin would not raise new capital under that scenario. The structure would give existing shareholders a route to sell part of their stake while placing the operator on a public market.
Goodwin Racing began in 1997 as a high-street bookmaker. Julian and Ben Head acquired the business in 2015 and later developed its telephone and online betting operations. Its remaining shop closed after the pandemic, leaving the group focused on remote sports betting and casino gaming.
The Gambling Commission’s public register identifies Goodwin Racing Limited as the licensed operator behind the BetGoodwin trading name. It lists active remote permissions for real-event betting, casino and bingo.
BetGoodwin’s online focus means the tax treatment of remote activity is particularly relevant to any assessment of its prospective valuation.
Remote Gaming Duty rose from 21% to 40% in April 2026. A separate 25% General Betting Duty rate for most remote bets is scheduled to begin in April 2027, up from 15%, while remote bets on UK horseracing remain at 15%. The extent to which those changes affect BetGoodwin would depend on the mix of revenue from its sportsbook and casino products.
Sky reports that the operator uses affiliates including Oddschecker and At The Races to direct customers to its platform. BetGoodwin has also expanded its commercial presence through a 2026 sponsorship agreement with Inverness Caledonian Thistle, according to the club’s announcement.
Neither BetGoodwin nor Allenby Capital has confirmed the reported listing discussions. BetGoodwin could not be reached for comment by Sky, while Allenby declined to discuss the possible transaction.
Higher duties have already prompted another listed operator to restructure. On 20 October, Global Gaming Insider covered Flutter Entertainment’s plan for 1,400 redundancies, which it linked to higher UK gaming taxes.
Julian Head previously owned 50% of Choicebet, which was sold to Gala Coral in 2013
