The Alberta iGaming Corporation (AiGC) has released its first-ever market performance report, covering online gambling activity tracked across the province between July and September 2026.
For each of the three months, non-adjusted gross gaming revenue (NAGGR) totaled CA$22.2m (US$15.9m), $43.3m and $56.6m, respectively, amounting to $122.1m of total NAGGR during the third quarter period.
"Early results indicate that Albertans value the strong oversight and greater accountability offered by a regulated market," AiGC CEO Dan Keene said.
"We hope to continue educating Albertans about the risks associated with illegal offshore sites and move them onto regulated platforms where they have rights and recourse when iGaming."
According to the organisation, 75.6% of NAGGR generated for September stemmed from casino games, followed by sports & event contract betting with 19.5% and live casino at 4.9%.
The AiGC tracked 388,585 active player accounts during September, representing users who had showcased at least some level of activity throughout the month. As a result, the organisation reported $146 of average revenue per active user.
Keene continued: "Regulation matters. This is a market where approved iGaming Operators are held to high standards of accountability, and where revenue stays in the province to fund programs and services Albertans rely upon."
Alberta’s regulated iGaming market first debuted in July and has amassed 24 operators as of September 30. Portions of the NAGGR generated by operators are directed toward First Nations and social responsibility programs.
In September, Alberta's Government provided approximately $2.4m to the Brick House Recovery Centre to expand free gambling addiction treatment and recovery services across the province.
The Alberta-based provider is the first organisation selected following an open competition for groups capable of delivering coordinated outpatient and virtual services for people experiencing gambling-related harms.
BetMGM unveiled the launch of its new House of the Dragon title for iGaming players across Alberta and Ontario on 20 October, developed in partnership with Blueprint Gaming
