Trafficology · August 2026

August 2026

Trafficology looks at Africa's balancing act, as operators weigh up regulation and a high supply of casino games – with the continent's current heavy demand for sports betting

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In this edition

8 articles

How can African markets balance growth, regulation and channelisation? During the Future of Taxation, Channelisation and Sustainable Market Growth panel at the Africa Summit, held as part of iGB Live in London, industry leaders discussed the evolving …
The best affiliate deals aren't found – they're negotiated There's no shortage of content out there on how to join an affiliate programme. Sign up, get your tracking link, pick your GEOs, off you go. What's much harder to find is anything …
How Ukraine’s gambling industry is battling for transparency Ukraine’s gambling sector is facing growing concerns over transparency, tax evasion, suspected illegal payment flows and potential money laundering risks. At the same time, regulat…
Same brand, nine welcome bonuses: How regulation shapes iGaming offers The operator 888 gives nine different answers to what a new casino player is worth, depending on the market. In Sweden, the welcome offer is a 100% match bonus of up to SEK 1,000 (…
Why “dark horses” outperform well-known influencers: the main lesson from the 2026 World Cup Jester CEO Vladimir Kaleniuk shared his perspective on why the strongest opportunities in influencer marketing often emerge not around already well-known influencers, but around th…
Landing page optimisation: Your biggest growth opportunity is already on your website Ask any casino affiliate what they spent last quarter on and you'll get a familiar list: link building, content refreshes chasing the next core update, PPC tests, maybe a punt on A…
Email marketing in a regulated industry: Comeback, or just common sense? Every couple of years, someone in this industry declares email marketing dead. And every couple of years, it quietly refuses to die. Right now, though, something more interesting t…
The Grandstand rebrand: A sign of things to come? There’s nothing straightforward about a rebrand. This is a fact that anyone who has played a part in executing one will understand. On the surface, however, Gambling.com’s decisio…