Trafficology · January 2026

January 2026

Adapt or fall: that's the main conclusion facing affiliates as we head into 2026. Check out our first Trafficology issue of the year as we explore just how affiliates can adapt, with the why already being rather obvious... We also bring you articles on crypto trends, SEO, consultancy and sweepstakes, preparing you as best we can for what will no doubt be a rollercoaster year ahead.

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In this edition

5 articles

Adapt or fall: Why the clock is TikTok'ing for affiliates The humble wristwatch. This convenient timepiece first caught the public’s eye in 1810, but it gained immense popularity during the First World War. It was easy to carry and could …
Predicting crypto trends for 2026 It’s that time of year again when every headline starts predicting the “future of gaming.” You already know the script. The usual buzzwords roll out like clockwork. AI, gamificatio…
SEO trends for 2026 SEO is an ever-present for affiliates. And yet it is always changing... User intent above all Most likely, things will continue as they are now. The main focus is on AI and all…
When should you hire a consultant? After spending over a decade in iGaming – first as CRO, then CEO at GR8 Tech, and now as a consultant – I’ve had the chance to see both sides of the hiring decision. The question I…
Will sweepstakes casinos stand the test of time? You’ve hinted at the potential for AB 831 being repealed in California... Once a bill is signed, the window for reversal is narrow and rarely used but it’s not impossible. Govern…