Trafficology · March 2026

March 2026

Trafficology looks at the seismic changes about to impact the UK's online gaming market. Elsewhere, we also look at LatAm and preparations for the World Cup. How is Betano flying so high in Brazil and how did affiliates fare in Q4? We have all the details, plus guest contributions, in this March edition.

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In this edition

8 articles

The affiliate view: Preparing for the UK’s tax hike The UK Government’s Autumn Budget fell upon distressed ears in the gambling industry towards the conclusion of last year, with the news that remote gaming duty (online casino) is g…
CPA vs revenue share: Time to rethink old loyalties? The UK affiliate market has never exactly been short on drama, but the incoming tax changes feel different. With remote gaming duty set to rise to 40% from April 2026 – almost doub…
Affiliate compliance in the UK: Box-ticking exercise or commercial advantage? Let’s be honest: when most affiliates hear the word “compliance,” they don’t think opportunity – they think friction. More admin. More restrictions. More things that can go wrong… …
Affiliates, are you ready for the LatAm World Cup surge? In less than 100 days, the World Cup will take over Latin America. Not slowly. Not politely. Completely. For affiliates, this is the part that separates the hopeful from the prepar…
An overheated market: How to keep growing in a highly competitive environment By an “overheated” market, I mean a situation where the market has gone beyond being merely “complex” and saturated: it is characterized by clear signs of oversaturation, declining…
Mark Phillip: Don't put wagering before sporting emotion What is MetaBet and why did it feel like a natural next step for you after creating ‘Are You Watching This?' We started Are You Watching This in 2006, and now we're entering our …
Betano’s traffic dominance: What can we learn from Brazil’s regulated winner? In Brazil, legal betting platforms recorded 2.1 billion monthly visits in January 2026, generating BR2.7bn ($521m) in revenue. Even with a 4.1% dip versus December, traffic leve…
Is iGaming SEO in crisis? If you once relied on safe SEO for traffic you might agree with me that the iGaming affiliate niche is in crisis. I’m going to say it, as I think it is. *It's in crisis!* Right n…