Kadam is an advertising network that connects publishers and advertisers on a global scale. The company operates across various verticals, including betting, cryptocurrency, dating, and nutra, among others. Kadam offers a range of popular ad formats such as native ads, push notifications, pop-ups, and banners.
The network is distinguished by its strong anti-fraud system, which helps ensure the integrity of advertising campaigns. Additionally, Kadam employs microbidding techniques that allow for precise adjustments to campaigns, enhancing their effectiveness. The company also provides impactful retargeting options to maximise engagement with potential customers.
Kadam offers flexible payment models, including Cost Per Click (CPC) and Cost Per Mille (CPM), enabling clients to benefit from tailored advertising solutions that meet their specific needs. This adaptability positions Kadam as a versatile partner in the advertising landscape.