AdRoll is an advertising platform designed to assist businesses in executing, measuring, and optimising multi-channel campaigns across the full marketing funnel. The platform leverages advanced AI and automation, utilising machine learning to analyse both real-time and historical data to enhance traffic and conversion rates.
Since its inception in 2006, AdRoll has supported over 120,000 companies, contributing to the generation of more than $246 billion in annual revenue for its customers. AdRoll operates as a division of NextRoll, Inc., providing a comprehensive solution for digital advertising needs.