Optimove is a marketing technology company that has developed Positionless Marketing, a framework designed to empower marketing teams by removing the constraints of fixed roles. This approach allows marketers to execute various tasks independently, which has been shown to enhance campaign efficiency by 88%. As a result, teams can engage more personally with their existing customer base.
The company's Marketing Solution specifically caters to iGaming and sports betting operators, enabling them to deliver tailored experiences across multiple channels. It integrates player data and employs AI-driven multichannel orchestration, providing statistically credible measurement for promotions, campaigns, and customer journeys.
Optimove has been recognised as a Visionary Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, highlighting its innovative contributions to the field. Notably, it was the first CRM Marketing Platform to incorporate AI capabilities in 2012, allowing for predictive insights into customer lifecycle transitions.
