WSF Odds was established in 2022 as a joint venture between Tradinglab, the largest sports trading department in Italy, and Wall Street Football, a sports analytics technology startup. The company is notable for being the first in the world to offer live player props in football, marking a significant innovation in the betting industry.
Focusing on live betting solutions, WSF Odds operates in 49 countries across four continents. The company's offerings include pre-match and live odds on various statistics, such as player stats, match stats, and team stats, with a particular emphasis on goalscorers. This diverse range of betting options aims to enhance the experience for sports bettors globally.