What makes a great B2B gaming brand?
Omer Yarkowich, Founder of Braintail, explores his branding do's and don'ts for the gaming industry, also reflecting on bad branding at ICE Barcelona – as well as particularly good examples.
Omer Yarkowich, Founder of Braintail, explores his branding do's and don'ts for the gaming industry, also reflecting on bad branding at ICE Barcelona – as well as particularly good examples.
The procurement transformation centralises more than €130m in annual spend as the operator strengthens governance across 24 regulated markets.
Cash compensation totals €456m as the transaction moves toward regulatory completion and OPAP’s planned redomiciliation to Luxembourg.
Paf continues to champion its sustainable gaming model by prioritising player safety and spending limits.
The initiative targets gambling harm within gaming and esports communities through a moderated, non-clinical space built on a platform already widely used by players and fans.
The supplier has launched an interactive, swipe-style interface designed to help operators explore and compare platform components based on operational needs.
The multi-year agreement adds Davis Cup branding and fan activations to Betsson’s growing tennis sponsorship portfolio as the 2026 competition begins this week.
The hire follows a recent run of digital and platform-led activity by the lottery supplier, including new iLottery roll-outs and wider data-driven product deployments.
The agreement gives operators access to more than 200 casino and lottery titles through a single aggregation platform, expanding 7777 Gaming’s reach across regulated markets worldwide.
The move places artificial intelligence development directly under executive oversight as affiliate platforms face rising regulatory, cost and quality pressures.