Aristocrat and Novomatic partner on land-based slot streaming in Europe

Aristocrat, through its Awager platform, has entered into a collaboration with Novomatic to roll out live-streamed land-based slot content in Europe.

Awager, which Aristocrat now owns, provides live slot streaming technology designed to connect land-based gaming with online channels. Under the agreement, the platform will use Novomatic content as it expands across regulated European markets. 

According to the source material, the arrangement gives Awager access to Novomatic's portfolio of land-based titles, along with its market experience and technology developed for European casino markets.

Awager's system streams play from physical slot machines located in dedicated casino studios. The setup uses a modular structure, multiple camera angles, sound capture and a digital interface designed to replicate the experience of a casino floor for online users.

The two groups said the collaboration is intended to extend Novomatic content into live-streamed environments while broadening the content available on the Awager platform.

Novomatic AG VP Global Sales and VP Product Management, Thomas Schmalzer, said: "By combining our long-standing land-based expertise with Awager's pioneering streaming solution, we are extending the boundaries of the player experience and setting new standards for immersive gaming."

The agreement centres on land-based slot streaming, an area that sits between traditional machine play and online casino distribution. 

Aristocrat said Awager's platform is focused on delivering live-streamed land-based content to players in regulated markets, while Novomatic is extending the reach of its slot portfolio across land-based, online and live-streamed channels.

Awager Co-Founder and SVP, Roy Greenbaum, said: "We're excited to be working with Novomatic to expand our footprint across key regulated markets."

No financial terms were disclosed. The announcement positions the deal as a European technology and content collaboration between a supplier platform owned by Aristocrat and gaming technology group Novomatic. 

Aristocrat has also been expanding its wider technology offering through acquisition activity. In February 2026, it acquired US-based Gaming Analytics, adding AI-powered player analytics and slot optimisation tools to its platform operations business.