Casino Services Supplier of the Year 2025
We present to you the 2025 Shortlist for the Casino Services Supplier of the Year award.
OPTX - OPTX stands out by operationalizing property data with AI, providing insights that help operators optimize performance across all departments. The company saw over 50% YoY user growth, now serving 130 properties across North America. With continuous updates, the OPTX platform delivers AI-driven features that integrate land-based and online casino data for Table Games, Slots, Slot Dispatch, Marketing, and Player Development. Its Marketing AI – 1:1 Marketing leverages advanced AI models to predict player value and behavior, optimizing free slot play offers. By recommending targeted increases or decreases in offers, it can boost Free Play returns by 10-20%.
Passport Technology - In the past year, Passport’s Lush® loyalty platform expanded to 25+ new properties. With enhanced personalization, tiered engagement, and seamless integration into core CMS platforms, Lush has transformed how operators deliver promotional experiences. Properties saw up to a 30% increase in redemption activity and a measurable uptick in player return visits. Moreover, Passport’s LiveCage® continues to streamline and modernize cage operations. Through automation and intelligent reporting, partner sites achieved a 40% reduction in manual reconciliation errors and 50% faster closeouts, freeing up staff to focus on service.
Koin - Koin’s solutions bring gaming payments in line with retail standards, offering players the convenience they expect from Apple Pay, Venmo, and other top payment apps. Koin strengthened its revolutionary approach to digital wagering and omnichannel purchasing in 2024, unveiling Koin Direct and expanding partnerships (i.e. Emerald Island Casino). Its integrated wallet app enabled seamless cross-property use, boosting adoption and transactions.
Gift&Go - Gift&Go’s in-machine gifting solution is live in 100+ North American casinos, with 2M+ rewards fulfilled directly from the slot machine in the past 12 months - and projected to triple YoY. With gifts delivered in an average of 1.7 days, the solution drives 30–50% higher redemption, 20–30% longer time-on-device, and up to 40% in operational savings. Integrated with IGT, Konami, Everi, and Light & Wonder, Gift&Go powers scalable, real-time loyalty without manual overhead.
IGT - Combined with Everi, IGT delivers the industry’s most comprehensive suite of casino management, FinTech, and loyalty solutions. The IGT ADVANTAGE™ system is the industry’s most advanced, feature-rich and integrated system. Recent enhancements to the CMS include the new FloorNet architecture that boosts performance and uptime through a modern "message bus" design. On the FinTech side, with over 700 commercial and Tribal properties utilizing Everi's CashClub suite, Everi generated over $50bn in transactions in 2024, producing more funds to the gaming floor than any other services provider.
Global Promotional Sourcing - With 20+ years of experience, GPS has become a trusted advisor to casinos nationwide, delivering next-generation loyalty solutions through its proprietary ecosystem. At the heart of its offering is Passport, a dynamic product database providing real-time availability and pricing on 180,000+ items from top brands like Ninja, Bose, SMEG. Complementing this is ezGIFT, an online gifting solution that allows operators to reward guests and employees with personalized choices. By moving beyond the limitations of “one-size-fits-all” rewards, GPS brings greater flexibility and personalization to loyalty programs.
Imagine This - Imagine This delivers unmatched ROI through data-driven Continuity Programs that boost trip frequency and player engagement. Each program is specially designed around each property's goals to drive incremental trips and revenue from its most profitable players through a strategic, data-driven on-floor promotion. Imagine This proudly services over 350 casinos across the USA and Canada - and that number keeps growing. With $3bn+ in incremental profit generated, Imagine This’ innovative gifting strategies, client-first service, and proven results makes the company a leader in the casino marketing space.
Konami Gaming - Konami’s core technology supports 400+ venues of various sizes. Its SYNKROS CMS reaches a wide range of property types - from large destination properties, to cruise ships, to local casino stops, and entire multi-property portfolios. Leveraging the most advanced architecture in the industry, SYNKROS gives operators a 360-degree view of patrons and operations - from slots and tables to marketing, cage, and analytics. Last year, Konami enhanced its CMS with the SYNKROS Drink System - an all-in-one, digital drink ordering system that supports everything from the at-machine consumer menu interface to the back-end administrative workflow.
Table Trac, Inc. - Table Trac, Inc.’s key products and services include modules that drive player tracking programs, kiosk promotions, and provide vault and cage controls. Its CasinoTrac CMS is known for its secure, scalable, and flexible system that interconnects and operates with most third-party software and hardware. With installations in over 300 casinos across the Americas, Table Trac continues to grow its market share through new features and innovations. Earlier this year, the company partnered with InfiGifts to enhance promotional capabilities, offering integrated gifting solutions.
Quick Custom Intelligence - QCI delivers powerful, data-driven solutions that enhance player development, marketing, and operational performance. Its technology is now deployed in 300+ casino resorts across North America and 1,100+ sites globally. The QCI Enterprise Platform, known for its real-time dashboards and AI-powered analytics, continues to drive profitability and engagement across the gaming industry. The company reported 50% YoY organic growth through June 2025 and it recently acquired VizExplorer (known for its powerful dispatch management system and patented analytics).