LATAM & Caribbean Operator of the Year 2025
We present to you the 2025 Shortlist for the LATAM & Caribbean Operator of the Year award
Betsson - Across the Americas, Betsson set a digital benchmark with record customer activity and best-in-class innovation. In LatAm, Betsson posted +70% revenue growth YoY, driven by all-time highs in deposits, turnover, and casino revenue. The operator launched in Brazil and Paraguay with new local licenses. It also released exclusive games, and upgraded its tech with enhanced features and new app functionality. Additionally, Betsson’s Boca Juniors sponsorship was renewed through 2028, strengthening regional impact.
Atlantis Paradise Island - Last year, one of the most iconic destinations in the Caribbean, completed a $150m resort-wide transformation, including fully redesigned guestrooms at The Royal, a redefined Atlantis Casino with a new look and the new Bar Sol. The 85-table, 700-game casino, one of Atlantis' landmark features, is home to four instantly recognizable one-of-a-kind glass sculptures by internationally renowned artist Dale Chihuly. The resort also debuted Paranza, a Michelin-starred restaurant by Chef Michael White. These enhancements, alongside its 141-acre Aquaventure Waterpark, the world’s largest open-air marine habitat, and five unique lodging options, further elevate its status as a world-class entertainment hub.
Betano - Betano emerged as a leading force in key LatAm markets, combining landmark partnerships with rapid brand growth. In the past year, it became one of the first licensed operators in Brazil. In July this year it ranked 8th nationally in Google searches with 30.9 million monthly queries - surpassing ChatGPT and Instagram, according to data from Aposta Legal. Betano secured high-profile sponsorships, including becoming the main shirt sponsor of Club Atlético River Plate, the new master sponsor of Flamengo, the Official Partner of the FIFA Club World Cup 2025™ for South America and Europe, and the sponsor of CONMEBOL Copa América Femenina 2025, showcasing its deep commitment to football and regional sports.
bet365 - The past 12 months for bet365 were marked by landmark growth and investment in the LatAm region. In late 2024, the operator officially launched in Peru, bringing customers its world-class sportsbook, casino games, live casino, and poker, building on earlier market entries in Mexico and Buenos Aires city and province. This year, bet365 confirmed its highly anticipated expansion into Brazil, where it currently is one of the market leaders. Further strengthening its presence in the Brazilian market, bet365 secured a major sponsorship with Allianz Parque, home to Série A side Palmeiras, ensuring exclusive visibility in one of Brazil’s most iconic stadiums. These moves underline bet365’s commitment to becoming a leading force in Latin America through innovation, premium partnerships, and tailored local experiences.
Baha Mar - Baha Mar continues to set the standard for luxury gaming and hospitality in the Caribbean, anchored by its 100,000-square-foot casino - the largest in the region - featuring over 1,100 slots, 100 live tables and a William Hill sportsbook. In the past year, the resort announced a $350m expansion to add a fourth luxury hotel, while debuting standout experiences such as Leola by Scott Conant, Jon Batiste’s first-ever jazz club, and the ESPN Fantasy Football Ultimate Draft Weekend. With over 2,300 rooms across Grand Hyatt, SLS, and Rosewood, world-class dining, golf, and the $200m Baha Bay luxury water park, Baha Mar continues to redefine integrated resort excellence in the LatAm and Caribbean region.
Codere Online - Codere Online, part of the renowned Codere Group, is a leading operator in Spain and several high-growth Latin American markets, including Mexico, Panama, and Buenos Aires. Mexico was the operator’s best-performing market in the first half of 2025, with net gaming revenue from the country up 9% year-on-year to $68.7m, and its active customer base growing by 36% in Q2 compared to 2024. As an official betting partner of Real Madrid in Latin America and Rayados de Monterrey in Mexico, and backed by the Codere Group’s physical presence, Codere Online continues to build on its momentum while exploring further expansion across the LatAm region.
Hipódromo Argentino de Palermo - Hipódromo de Palermo continues to set new benchmarks for gaming and entertainment in Argentina and beyond, combining its iconic horse racing heritage with state-of-the-art casino (boasting 4,500+ slots and ETGs) and online sports betting and casino operations (Betfun and Beturf). Over the past year, the property introduced Argentina’s first WAP system in partnership with Zitro, debuting the Mighty Hammer Ultimate game on the premium Altius Glare cabinet across five gaming halls. The casino also expanded its Ainsworth dedicated A-Zone with the supplier's latest machines, reinforcing its reputation as a hub of gaming innovation. On the online side, Betfun exclusively launched IGT slots such as Cleopatra, Fortune Coin, Cash Eruption, and Game King Video Poker.
Betnacional - By combining local market expertise with cutting-edge technology, Flutter Entertainment-owned Betnacional continues to set the standard for sports betting in Brazil. The brand was the first operator in Brazil to implement PIX as a payment method, streamlining transactions for millions of users. It also led the way with responsible gaming, becoming the first brand in Brazil to launch a public campaign emphasizing safe play. Its brand presence is bolstered by major sponsorships across sports and entertainment, including partnerships with Globo's Futebol 2025, Sport Recife, Lollapalooza 2025, Big Brother Brasil, the Salvador Carnival, and notable ambassadors like footballer Vini Jr., artist Thiaguinho, and broadcaster Galvão Bueno.
Grupo Caliente - Caliente operates racetracks and numerous casinos and gaming halls, controlling well over 50% of Mexico’s gambling market. Beyond its home market, Caliente has expanded its footprint across Latin America, cementing itself as a regional leader. In the past year, the company signed a multi-year technology and services agreement with IGT which will see IGT PlaySports power 42 retail sportsbooks in Mexico and more than 100 additional venues across Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay, and Uruguay. With its unmatched scale, pioneering innovations, and ambitious regional growth strategy, Caliente continues to set the standard for gaming in Latin America.
Superbet - Superbet has rapidly cemented its position as a major player in the Brazilian gaming market. Over the past year, it extended its main sponsorship of São Paulo FC for another four seasons - making it the first brand in Brazil to commit to such a long-term partnership - while also securing naming rights for seven major state football championships in 2025, including Carioca, Gaúcho, and Copa do Nordeste. Superbet also became the naming rights partner of Brazil’s Série B and expanded beyond sport with a vibrant sponsorship of the Rio de Janeiro Carnival. These initiatives, paired with its commitment to top-of-funnel marketing and fan engagement, are building an emotional bond with Brazilian audiences and solidifying Superbet’s footprint in the newly regulated market.