Betby's Kirill Nekrasov: An examination of innovation and emerging trends in Asia
Betby’s Head of Innovation and R&D Kirill Nekrasov explores the strength, promise and pitfalls of the diverse and ever-evolving Asian gaming landscape.
Which regions/markets within APAC are currently showing the most growth?
Asia is a very complex region – largely fragmented and in many cases still unregulated – but the long-term potential is huge. If we look at recent developments, the Philippines remains one of the most active hubs, especially from an operational perspective, although pressure is increasing. The regulatory environment is becoming more demanding, with new fiscal measures like the Minimum Guaranteed Fee and restrictions on esports betting already affecting overall volumes. In a market where titles like Dota 2 and Mobile Legends: Bang Bang are as popular as basketball, this is a significant blow for operators.
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