Staff Writer

Will Underwood

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644Articles
93Magazine pieces

About Will

Will Underwood is a Staff Writer at Global Gaming Insider with years of industry experience as a gaming journalist. With an ever-expanding base of industry knowledge, he has become a Huddle regular during his time with the publication, interviewing some of the most influential figures from all four corners of the gambling industry, both in GGI's London HQ and across the European continent.

Having conceptualised, sourced and written multiple cover features – exploring areas ranging from responsible gaming to microbetting (and everything in-between) – Will has become adept at formulating well-informed opinions, with a pinpoint prediction or two along the way.

A penchant for the geo-political has sparked special interest in global regulatory compliance alongside emerging markets and sectors. As is recognised by every good journalist, especially at Global Gaming Insider, setting the industry narrative is a serious responsibility. This is a fact that has driven Will to become a journalistic champion for player protection – an industry subject that, in his opinion, is more crucial than any other.

Latest from Will

19 pieces
  1. Alina Mihaela Popa: Three techniques that make a flagship product

    Iconic21's Chief Commercial Officer discusses how to grow an iGaming franchise.

    30 Oct 2026 · 4 min read
  2. Gaming's next frontier: Rethinking UX, mechanics and player engagement

    Onlyplay CEO Christina Muratkina speaks to Global Gaming Insider about shifting iGaming marketing trends, UX beyond mechanics, Onlyplay's recent rebrand and more...

    30 Oct 2026 · 6 min read
  3. Veikkaus to operate new brand in Finland in partnership with Viaplay

    The state-owned monopoly operator is set to launch Viaplay in both Finland and Denmark in July 2027.

    29 Oct 2026 · 2 min read
  4. UK MGD: "Another disappointing decision" to cost Entain estimated £25m

    The UK Government's 5% tax hike on machine games could cost Entain millions, but the operator's FY26 outlook remains unchanged.

    28 Oct 2026 · 2 min read
  5. FEJAR signs gambling harm prevention MoU with 1xCare

    The pair have agreed to cooperate on preventing gambling-related harm via online support accessibility initiatives.

    28 Oct 2026 · 1 min read
  6. Sweden: Regulator opposes EU AML package proposal

    Spelinspektionen has outlined that it opposes legislative proposals that require adaptations to Sweden's laws.

    28 Oct 2026 · 1 min read
  7. Holland Casino facing union action over recent restructuring

    De Unie has outlined that operator employees intent to protest their newly assigned roles.

    28 Oct 2026 · 1 min read
  8. The human touch: Africa's World Cup acquisition playbook

    Thomas Thornton, Chief Marketing Officer at Linebet Partners, speaks to Global Gaming Insider about World Cup conversion in Africa, expansion across developing markets and the importance of natural conversation.

    27 Oct 2026 · 6 min read
  9. Neil Montgomery evaluates Brazil's election and the market's "unpredictable" future

    Brazilian legal expert, Global Gaming Insider contributor and Montgomery Founding Partner Neil Montgomery explores the outlook for Brazilian gaming in the wake of Lula's re-election...

    26 Oct 2026 · 7 min read
  10. MiFinity: Creating ‘more choice’ for payments & gambling

    MiFinity demonstrates how its PayAnyCoin solution opens up new possibilities for international payouts.

    19 Oct 2026 · 3 min read
  1. Payments Focus: How providers are still combatting the illegal market
  2. Product review: Novomatic’s Ghost Party
  3. The future of US & UK advertising: Two markets, new approaches
  4. Product review: Spintec – Virtual Baccarat
  5. The real from the deepfake: iGaming’s next big challenge
  6. Product review: LT Game – Seesaw Craps
  7. FBM: Why localization in gaming goes ‘far beyond’ adapting supplier portfolios
  8. Greentube: How iGaming's evolution compares to sports betting in the US
  9. Tailorable Growth: EGT CRO on LatAm expansion in Argentina and Brazil