Edo Haitin exclusive: Sports & casino - Will players buy into new ideas?
Edo Haitin, EVP of iGaming for Sportradar, speaks exclusively to Global Gaming Insider Editor Tim Poole about the launch of Sportradar’s new online casino brand. Rather than just cross sell, Playradar is looking at a whole new vertical...
Playradar’s recent launch signified a new chapter for Sportradar. In our eyes, the timing – just months before the World Cup – certainly made sense. Another sports betting firm turning to iGaming also seemed inevitable, especially given the data Sportradar can leverage to capitalise on the new launch.
The main consideration we had at Global Gaming Insider was Sportradar’s allegiance to sport.
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