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Product Innovation of the Year 2025

We present to you the 2025 Shortlist for the Product Innovation of the Year award.

product innovation
product innovation

Interblock - Marble Run - Marble Run captured industry attention at G2E 2024, winning “Most Innovative Technology” in EKG’s survey with 4x more votes than any other product. Part of Interblock’s AMUSE category, it blends RNG wagering with a gravity-driven marble race to deliver a visually engaging and highly entertaining experience. Its arcade-style format broadens appeal, attracting players seeking something different, and introduces a bold new category to casinos across the Americas and the world.

Soft2Bet - MEGA - Soft2Bet’s standalone MEGA gamification solution for regulated markets delivers high performance from day one, growing EBITDA 2x times. Numbers from Canadian operator Tooniebet include: +1902% NGR, +1225% new deposits, +1555% returned players. MEGA allows operators to customise gamification engines: set rewards, bonus triggers, user segmentation, level of difficulty and it fits any engine into their brand identity.

Sportradar - emBET - Since its inception, Sportradar’s OTT solution, emBET, has covered 4,200+ sporting events across 10 competitions in 13 countries, creating 62,000 diverse data, betting, and engagement widgets. These widgets have generated over 6.5 million impressions. In 2024, emBET transformed NBA League Pass into a one-stop shop, allowing fans to seamlessly view updated odds and stats to aid their betting decisions through updated drive information and real-time odds updates. emBET was strategically designed to transform NBA viewership from its traditional, passive model into a new era of interactive and immersive engagement.

Inspired Entertainment - Hybrid Dealer - Hybrid Dealer revolutionizes live gaming by merging high-quality pre-recorded dealer footage with real-time RNG. In 2024 it achieved 800% growth and a 124% revenue uplift, outperforming top-tier slot launches. Adopted by BetMGM and Caesars, it drove a 40% rise in acquisition and 20% higher retention. Scalable, immersive, and cost-effective, with expansion to Loto-Québec in 2025, it sets a new benchmark in product innovation, setting the pace for the next era of casino gaming.

AGS - Bonus Spin Xtreme for Poker Rooms - Launched in 2024, AGS’ Bonus Spin Xtreme revolutionizes land-based poker rooms by linking all table games to one progressive seed with three concentric jackpot wheels. It boosts excitement and revenue, generating incremental monthly returns. With flexible setup, seamless integration, and real-time displays, it delivers a personalized, high-impact experience - solidifying AGS’s leadership in innovation and operator-focused solutions. The product is already live in Caesars Virginia (its WSOP poker room), Graton, Firekeepers, Golden Nugget Las Vegas w/ $1 million already as the top prize. 

Pavilion Payments - Employee Tipping - Employee Tipping transforms manual tip-outs with a digital platform for self-service, pooled allocations, real-time reporting, detailed auditing, and end-of-shift cash outs, including self-service kiosks. Operators reduce payout labor, errors, and cage time while improving compliance and accuracy. Employees get faster, transparent access to all tip types including direct, indirect, and pooled tips, boosting trust, efficiency, and scalability.

Galaxy Gaming - Galaxy Operating System Sapphire - GOS Sapphire represents innovation in casino table games, delivering unprecedented performance, player engagement, and progressive jackpot functionality that has redefined the casino floor experience. It was successfully deployed across the entire Carnival Cruise Line fleet, creating a consistent and premium gaming experience for passengers worldwide. It was also adopted by premier casino operators including Golden Entertainment, PENN Entertainment, Boyd Gaming, and numerous other industry leaders.

Marker Trax - NextGen platform - Marker Trax’s NextGen platform brings digital credit across multiple gaming verticals. By making credit both safer and more accessible, Marker Trax transformed how players and casinos think about casino credit transactions. The NextGen platform allows casinos to offer digital markers, or “cashless advances,” ranging from $100 to $1m , with players able to use the funds exclusively at that operator’s slot machines, table games, sportsbook, or iGaming site.

TAPPP - MicroApp Platform - In the past year, TAPPP introduced a game-changing product innovation with its patented MicroApp Platform revolutionizing how fans interact with live sports. By embedding real time betting and interactive features directly into the broadcast feed, TAPPP has eliminated second-screen friction and delivered a seamless, single-screen user experience. Launched commercially with DirecTV and BetPlay, the MicroApp enabled fans to place bets with their remote in real time, driving higher engagement, first-time bet activations, and longer session times.

TXODDS - TX Scores - TXODDS launched TX Scores to revolutionize data delivery for NCAA basketball and football. Every play is tracked live by trained scouts inside the stadium and verified in real time by dedicated analysts at the company’s Chicago hub. The speed and accuracy advantage of TX Scores enables dynamic odds, instant settlements, and micro-market pricing, improving bettor engagement and margin performance. TX Scores powers live pricing and player props with unmatched speed and accuracy, helping operators (including the likes of Caesars) settle faster, trade sharper, and keep betting windows open longer.