Global Gaming Insider gains expert opinions and analysis on the World Cup from Rainer Geier, EVP, Group Product, Sportradar Chris Nikolopoulos, CCO, Betby Ryan Hughes, Head of Trading, Kambi and Edmond Ghulyan, Chief Product Officer on Sportsbook and Centrivo Product Solutions, Digitain. 

How do you solve a problem like time zones? 

Rainer Geier: This World Cup going going to be truly remarkable. The competition will be hosted across 16 cities spanning four times. In total there are 13 different kick-off times which includes matches at 05.00 BST. The good news for European operators is that the most common kick-off time is 20.00 BST, which is in line with domestic football competitions and bodes well for in-play engagement. There’s a high enough level of interest in the competition for time differences not to cause too much concern for operators, but for matches where the kick-off times are less favourable, operators can upweight their pre-match offering.