The market nobody built: How Hungary’s market is missing out
Kristof Szucs, Co-Founder, Kyborg.ai Advisory, writes his first column for Global Gaming Insider, discussing Hungary’s supermajority and the unexpected opportunity for a brand new gambling market.
On 12 April, Hungary’s Tisza party took 141 of 199 Parliamentary seats. That is a constitutional supermajority – the kind that does not need coalition partners to rewrite fundamental law.
For Hungary’s gambling market, the distinction matters. Hungary captures an estimated 20-25% of its online gambling potential. Romania, with roughly double the population and a competitive licensing framework open since 2015, generates around €130m ($113.2m) in regulated online GGR per month. Slovakia, half Hungary’s population, generates €60m. Hungary? Just €13m. The rest flows monthly to Maltese, Curaçao and crypto-based platforms.
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