Why Greece’s land-based casinos are betting on reinvention
After exploring Greece’s online market in our last issue, Global Gaming Insider assesses the land-based casino industry’s bid for a fresh start
In recent years, Greece’s casino industry has been fragile. While the overall market has recovered since the Covid-19 pandemic, a significant number of operators remain financially unstable. The current Greek model positions casinos primarily as gambling venues, with their operations centred almost exclusively around gaming rather than on a broader entertainment or tourism experience.
Yet at the same time, the country is preparing for the largest transformation in its land-based gaming history. Integrated resort developments are reshaping investment priorities, while the Hellenic Gaming Commission (EEEP) has openly acknowledged that the traditional casino model no longer works in today’s digital gambling landscape.
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