Having been an early entrant to the South African market, what kind of changes have you seen in iGaming innovation and consumer demand?

Since launching, we’ve watched the market accelerate fast. The National Gambling Board’s own figures show gross gambling revenue climbing to R75bn ($4.59bn) for 2024/25, up from R59.3bn the year before, with online betting now the dominant driver of that growth. Mobile-led play has become the clear default. Player expectations have shifted alongside that momentum. Audiences are moving beyond purely land-based-style content toward more sophisticated mechanics, with strong interest in features like lock-and-spin and three-pot formats, while still showing real loyalty to proven classics. It is a market maturing in real time – and suppliers have to move quickly to keep pace. 

Do you believe South Africa represents an achievable regulatory benchmark for other African markets?

South Africa’s regulatory picture is genuinely complex rather than exemplary. There’s still no dedicated online casino legislation, so games like slots and roulette are structured as betting events under existing law and licensing runs through nine separate provincial bodies, rather than one unified national framework. That patchwork has been navigatable for us because we invested early in compliance expertise and strong local partnerships. It would perhaps be prudent to avoid calling it a benchmark, given that South Africa hasn’t solved online gambling regulation so much as built a workable path through an outdated one. Other markets could learn more from that adaptability than from trying to copy the structure itself.