Africa’s gambling sector is expanding rapidly, representingexciting new markets that have ultimately been enabled by widespread smartphone adoption, affordable data and the integration of mobile money into everyday life.

This growth has created new opportunities for operators and governments, but it has also heightened the need for effective player-protection measures. The current state of safer gambling across the continent is therefore defined by a dual imperative: building sustainable industry while ensuring consumers are adequately protected. Like all new markets that came before it, we have an opportunity to create a fair, safe and enjoyable industry… will we take it?