Galaxsys explores driving sustainable innovation in modern gaming
Galaxsys CEO Hayk Sargsyan speaks to Global Gaming Insider about the supplier’s expansion across regulated markets and the innovation behind its new fast game formats.
Galaxsys has been expanding its presence across regulated markets. Which regions are currently the biggest priorities for the company and why?
Our focus has always been on building sustainable growth through partnerships and market adaptability. We are particularly focused on regulated and fast-growing markets across Europe and Latin America, and other emerging regions where operators are looking for innovative content that can help them differentiate. Each market has its own player preferences and regulatory requirements, which is why we place a strong emphasis on flexibility.
Our portfolio of fast games, slots and promotional tools is designed to adapt to different audiences while helping operators increase engagement and retention. As we continue expanding globally, our priority is not simply entering new markets, it is building long-term relationships with local partners and delivering products that create real value for their players.
Tell us about Instawin. You describe the product a new swipe-based fast game format.
What inspired the decision to incorporate social media-style interaction?
The inspiration behind Instawin came from understanding how people interact with digital content today. Social media has changed user behaviour and people are now used to quick, visual and interactive experiences where every swipe brings something new. We wanted to take that familiar interaction and transform it into a completely new gaming experience. Instead of traditional buttons and repeated actions, Instawin creates a natural flow where every swipe reveals a new postcard-style outcome, instantly showing a win or loss.
The goal was to create something that feels immediately accessible while still delivering the excitement and anticipation players expect from instant games. What makes Instawin unique is that it introduces a new gameplay format rather than simply improving an existing one.
Do you believe Instawin has the potential to become a flagship title for Galaxsys, and how do you plan to support its growth following launch?
Yes, we believe Instawin has the potential to become one of Galaxsys’ most important and top-performing titles. What makes it exciting is that it is not simply another fast game, it introduces a completely new mechanic and creates a new way for players to interact with instant-win content.
Following launch, our focus is on building strong operator partnerships, gathering player feedback,and continuously improving the experience. The concept behind Instawin also creates significant opportunities for future development, including new themes, features and variations of the gameplay format. That’s why we see Instawin as more than a single title; we see it as a foundation for a new direction within the fast games category.
There is also Infinity, which Galaxsys describes as a first-of-its-kind crash game with a continuously running coefficient. What inspired the decision to move away from the traditional round-based crash format?
The crash game category has grown significantly, but we saw an opportunity to rethink how the format could work. Traditional crash games are built around separate rounds, where players wait for one event to finish before the next begins. With Infinity, we wanted to create a more continuous and dynamic experience.
We wanted to take that familiar interaction and transform it into a completely new gaming experience
The continuously running coefficient introduces a different rhythm, allowing players to engage with the game flow in a more seamless way while keeping the excitement and decision-making elements that make crash games popular. Innovation has always been a key focus for Galaxsys. Our goal is not just to follow successful formats but to explore how they can be improved and create experiences that feel new for players.
Finally, how has Tower Rush performed since its launch, and what factors have influenced its performance among players?
Tower Rush has been one of our strongest-performing fast games, showing excellent engagement since its launch. Its success comes from combining simple, easy-to-understand gameplay with an exciting risk-and-reward dynamic that keeps players involved.
The game’s universal appeal has driven millions of views on social media, particularly on TikTok, where clips of intense Tower Rush action have gone viral, further amplifying its reach and visibility. The title has also become a favorite among affiliates and streamers, who use its dynamic gameplay to attract audiences, generate buzz and maximize engagement.
By turning every game session into shareable content, Tower Rush has created a self-sustaining cycle of virality and conversion that benefits operators.
Tower Rush highlights Galaxsys’ commitment to innovation and quality. By combining visually striking graphics, intuitive mechanics, and a universally appealing gameplay loop, the title delivers a premium experience for players, while ensuring high conversion and retention rates
for partners.