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Why ambition is the catalyst of any successful growth strategy

Soft2Bet CCO Andrew Cochrane reflects on his first few months in the role and the senior leadership arrivals helping shape the supplier’s growth strategy.

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This year, Soft2Bet has welcomed new arrivals to the management team. How would you describe the atmosphere among senior leadership?

I’d say what you are seeing is a natural evolution of the business into a dedicated provider of market leading B2B iGaming solutions, leveraging a foundation of a very powerful technology stack, and some very talented people that have been carefully building for the future, over the last 10 years. We are currently systematically assembling a senior leadership team of proven industry experts, some announced and some still to be released, with proven commercial acumen to spearhead that B2B growth.

By bringing our platform and pioneering MEGA entertainment engine into an exclusive B2B environment, we believe we are perfectly positioned to share our commercial success with equally ambitious, growth-driven operators in selective markets. It’s without question a very exciting time to be here at Soft2Bet, as the potential is massive.

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