FBM: Why G2E is a non-negotiable for industry innovators
FBM Director Vitor Francisco looks ahead to new opportunities, product activations and industry insight at this year’s G2E.
Do you feel G2E represents the most important trade show meet-up in North America and, if so, why?
Without a doubt. G2E is the leading meeting point for the North American gaming industry, bringing together operators, manufacturers, suppliers and decision-makers from across the region. For FBM, it is much more than a trade show – it is where relationships are strengthened, market insights are exchanged and new opportunities begin.
It is also one of the few events where the industry comes together to discuss not only products, but also the trends, challenges and opportunities shaping the future of land-based gaming. Those conversations are invaluable because they help companies better understand how markets are evolving and how to continue creating value for operators and players alike.
That is why G2E remains such a strategic event for FBM. It provides the ideal environment to reinforce partnerships, establish new connections and actively contribute to the ongoing evolution of the gaming industry in North America.
How does your G2E preparation differ from other shows in the industry?
Every major event has its own purpose, and our preparation always reflects that. While every trade show requires months of planning, G2E demands an even deeper strategic approach because it brings together a very diverse audience, from long-standing partners to new operators looking for solutions that fit their specific market realities.
Our preparation goes far beyond booth design or product selection. We carefully define the conversations we want to have, the messages we want to communicate and how our showcase can best reflect the value of our portfolio. Every decision is made with a clear focus on ensuring that our participation aligns with market expectations and the evolving needs of our customers.
The gaming industry continues to evolve rapidly, and G2E remains the event where many of those changes come together
G2E also provides an important opportunity to validate those perspectives through direct conversations with operators, helping us continuously refine our strategy and strengthen our understanding of the markets where we operate.
Is G2E purely land-based show for FBM or will you be showcasing your online products, too?
This year’s G2E participation is entirely dedicated to our land-based business. As one of the industry’s leading trade shows for land-based gaming, it provides the ideal platform to showcase the latest evolution of our spin gaming portfolio and engage directly with operators looking for innovative solutions for their gaming floors.
Leading this year’s showcase are Double Tiger and Mythic of 4 Links, complemented by recent additions including Cashin Rail Express, Ratone’s Empire, Oranges & Lions, 88 Festival, Lanterns of Fu and Xing Fu. Together, these titles demonstrate the diversity of our spin gaming portfolio, bringing different mechanics, themes and player experiences designed to meet the expectations of today’s operators and players.
Although our showcase focuses on spin gaming, it reflects the expertise of a company with a broad land-based portfolio that also includes proprietary cabinets, market-leading electronic bingo solutions in the Philippines and lottery solutions developed for different markets around the world.
Broadly, what can you tell us about your presence and goals at this year’s show?
Our presence at G2E 2026 has been designed to showcase the evolution of our spin gaming portfolio while reinforcing FBM’s growing presence in North America. Led by Double Tiger and Mythic of 4 Links, our showcase reflects our commitment to delivering engaging entertainment experiences while continuously refining our content to meet the expectations of today’s market.
Those conversations are invaluable because they help companies better understand how markets are evolving and how to continue creating value for operators and players alike
Beyond the products on display, our objective is to strengthen relationships with existing customers, connect with new operators and better understand the opportunities and challenges shaping the industry. G2E creates the ideal environment for meaningful discussions that help us identify where we can continue delivering value to our partners.
Ultimately, we see our participation as an opportunity to reinforce FBM’s long-term commitment to the region while continuing to build strong partnerships that support sustainable growth for both our customers and our business.
What do you think makes this year’s G2E an important and unique iteration of the show?
The gaming industry continues to evolve rapidly, and G2E remains the event where many of those changes come together. As operators increasingly look for differentiated entertainment experiences, operational efficiency and long-term value, the conversations taking place at the show have become more strategic than ever.
For FBM, this year’s edition represents another important step in our international growth. With more than two decades of experience in land-based gaming and a leadership position in electronic bingo in the Philippines, we continue expanding our presence while remaining focused on understanding local markets and developing solutions that respond to the needs of operators and players.
We believe sustainable growth is built through consistency, close collaboration with customers and a long-term perspective. G2E provides the ideal setting to reinforce that commitment while continuing to strengthen our presence in North America.