• EGT - Bell Link 2 - EGT’s Bell Link 2 made a successful debut in Germany in October 2024. The multigame went live as a special wide-area linked-progressive edition, called the “Schleswig-Holstein Jackpot” in all four establishments of the prominent Casino SH Group. The product has been a success ever since, increasing the popularity of the casinos and attracting many new visitors, tempted to win its biggest prize – the 6-digit Grand Jackpot.

• Fast Track - Fast Track AI - In 2025, Fast Track launched its Fast Track AI product, a natural language platform for iGaming CRM. Fast Track AI allows operators to build, optimise and operate their entire player engagement strategy using natural language. No forms, no trees, no templates, just intent-based commands powered by a platform deeply native to iGaming. This has reduced costs for start-ups and established operators alike and even recently launched Fast Track Rewards, an AI-driven gamification solution designed to offer enhanced player experiences.

• Aristocrat Gaming - The Baron Upright - The Baron Upright dual-screen cabinet made its European debut in an unprecedented 7 installs in 7 days in 7 international locations. It is now live across casinos in Albania, France, Italy, Malta, Monaco, Montenegro, and aboard European cruise ships. The cabinet features advanced technological innovations including integrated dynamic lighting, advanced display monitors and sleek design elements. The Baron and its suite of games quickly climbed industry charts, ranking in the top spots for the last several months.

• PopOK Gaming - Mixed-Game Solution - PopOK Gaming introduced crash games to the land-based sector this year with its Mixed-Game Solution, allowing players to switch between different games, modes and genres without having to move seats. Each cabinet has over 20 titles, with more games released every month, meaning customers can switch between slot titles and crash games whenever they like. This solution blends player autonomy with market trends, giving customers the variety of games they want, all while driving innovation and player retention numbers for operators.

• Yggdrasil Gaming - Game in a Box™ - Traditional slot development takes time. Once you put one month aside for the maths, three months for the coding, another two for creating the artwork and a final few months for QA testing, you could be looking at the better part of a year gone before your eyes. Most trends, and certainly microtrends, don’t last that long. Yggdrasil’s Game in a Box™ technology cuts down slot development to a month from start to finish, giving a prototype in hours, rebuilds in minutes, sliders, Unity integration and certification.

• Sportradar - 4Sight - Sportradar’s launch of 4Sight for the NBA marks a new chapter in immersive betting. Using skeletal tracking and AI-driven overlays, it transforms NBA streams into predictive, bet-ready experiences. With proven success - boosting betting handle by 73% for a major operator and driving 40% more sessions than standard streams for GoldBet - 4Sight is redefining how fans interact with live basketball and how operators capture in-play engagement.

• Better Collective - Playbook - Launched in September 2025, Playbook is Better Collective’s AI-powered betting innovation that transforms how fans place wagers. Seamlessly integrating with how users already engage with sports, it combines AI-driven bet slip recognition and smart deep-link technology to create frictionless, real-time betting. Playbook enhances fan experience while driving stronger retention, recurring value, and a new standard for responsible, tech-enabled engagement in sports betting.

• Logifuture- betBoom - Launched in June 2024 exclusively with Bet9ja, Nigeria’s largest sportsbook, betBOOM gives players the chance to unlock randomly generated, massively enhanced odds when placing a pre-match or in-play selection. The more selections added to the betslip, the higher the chance of triggering a betBOOM – a simple yet powerful mechanic that adds excitement, anticipation and reward. 

• Interblock - AMUSE - AMUSE revolutionizes casino entertainment by merging intuitive, arcade-style gameplay with wagering to create immersive experiences that captivate today’s evolving players. Launched last year and already recognized among the industry’s most innovative technologies, AMUSE features over a dozen titles - including Marble Run and Free Fall Roulette - with more than 80% of Las Vegas Strip operators committed and major EMEA operators representing over 100 properties pursuing installs.

• NOVOMATIC - DIAMOND X™ 1.55J QUATTRO - The DIAMOND X™ 1.55J QUATTRO redefines cabinet innovation with its curved 55” UHD display, X-quisite LED silhouette, and dynamic zebra-pattern design inspired by automotive precision and style. Its immersive soundbar and refined glass touchdeck transform gameplay into a multi-sensory experience that draws attention across the casino floor. Since launch, operators in Europe and beyond report exceptional player attraction, high occupancy, and extended on-machine time, confirming its strong performance. With its modular, energy-efficient engineering and striking visual impact, the DIAMOND X™ 1.55J QUATTRO stands as a true flagship of innovation, power, and design excellence.

The Product Launch of the Year category is sponsored by 1xBet:
1xBet is a global bookmaker with 17 years of experience. It offers bets on numerous sporting events and popular games. Every month, 1xBet attracts over 3 million players, and the brand's reliable reputation is confirmed by partnerships with FC Barcelona, Paris Saint-Germain, and Serie A.