Tailorable Growth: EGT CRO on LatAm expansion in Argentina and Brazil
Nadia Popova, CRO and VP Sales & Marketing at EGT, discusses pressure points and growth opportunities across the Americas – explaining why G2E show remains a key differentiator of success in the industry
What makes events like G2E important for EGT and what can attendees hope to see from you this year... that they haven’t before?
To become one of the leaders in the global gaming industry, in addition to offering innovative products, you need the right platform to present them directly to customers. Events like G2E Las Vegas give us the opportunity to meet in person with operators from all over the world, who are able to test our developments on site and assess their business potential.
Exhibitions are also places where experts gather, discuss ideas and set industry trends. That is why they are a very important component of EGT’s sales and marketing strategy in all 100+ markets the company operates in.
Create a free Global Gaming Insider account to read the full article.