Tailorable Growth: EGT CRO on LatAm expansion in Argentina and Brazil

What makes events like G2E important for EGT and what can attendees hope to see from you this year... that they haven’t before?

To become one of the leaders in the global gaming industry, in addition to offering innovative products, you need the right platform to present them directly to customers. Events like G2E Las Vegas give us the opportunity to meet in person with operators from all over the world, who are able to test our developments on site and assess their business potential.

Exhibitions are also places where experts gather, discuss ideas and set industry trends. That is why they are a very important component of EGT’s sales and marketing strategy in all 100+ markets the company operates in.

As always, we have prepared an impressive selection of novelties for this year’s G2E Las Vegas. Among them will be our latest jackpot solutions, as well as the recently debuted Clover Chance and Grand Link Gold. Our guests will also be able to see our Supreme cabinets, the Compact 8 Roulette, as well as numerous solutions developed specifically for different markets in the region.

Observing the full Americas region, where would you point out geographically as the most important markets for EGT right now?   

The LatAm jurisdictions are among the most important for EGT not only in the Americas, but also in general. Thanks to our local offices, we have built good groundwork in Panama, Mexico, Peru, Colombia and several Central American markets. 

Argentina is also of great interest to us. After the opening of our new office there last year, EGT has made installations in a number of gaming halls in a short period of time. Of course, Brazil is also an important priority for us. After the legalization of iGaming in early 2025, we opened our office there and I am proud to say that EGT already has successful installations of its VLT solutions designed for the domestic market, and we are currently working on more projects in this direction. 

Speaking of Brazil, what are your predictions for the direction of the market, both in the regulated online and still-unregulated land-based sectors?   

Brazil offers significant opportunities, especially as the regulated online market continues to develop. We see that local operators are increasingly looking not only for providers, but for long-term partners who understand the market, the regulatory environment and the expectations of local players. For EGT, this is exactly where our experience can bring value. We have reliable products, tailored solutions and a partnership approach focused on sustainable growth.

Regarding the land-based sector, we are closely following the discussions and the potential future development of the regulatory framework. If the market evolves in this direction, the companies that are prepared, compliant and able to adapt to local requirements will be in the strongest position. 

EGT returned to G2E Asia this year after some years away. How do you reflect on the show?  

We are pleased with our participation in G2E Asia. The products we showed received positive feedback and we laid the foundations of new partnerships. The event once again confirmed that tailored and reliable solutions are among the key factors that attract operators’ interest and create long-term business potential. Last but not least, it helped us strengthen EGT’s visibility in the region, where we plan to further enhance 
our presence.

With new expansions across LatAm and Europe this year, how do you approach managing products effectively across a range of geographical locations?

I would say one of the secrets behind EGT’s success is communication. We strive to stay close to our clients, no matter where they are located and to listen carefully to their needs. This helps us understand each market better and offer solutions that are relevant to operators and players. This has been a fundamental principle of our company since the beginning and remains essential to the way we work across different regions.

What do you observe as the main emerging gambling trends that could define the next 12 months?  

One of the main trends will continue to be the development of player-centric gaming experiences. Operators are looking for solutions that help them understand player preferences better, optimize performance and create more engaging environments. In this context, data analytics will become increasingly important, while AI can support the process by enabling more precise personalization and faster decision-making. I would also point out responsible gaming as an important area of development. As markets mature and regulatory frameworks evolve, initiatives that support safety and sustainability will become even more relevant.